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Articles: Channel Management
Unica releases the latest version of its Web-analytics product, Affinium NetInsight 7.1, focused on ease of use and tighter multichannel tie-ins.
Marketers across the pond should get to know bloggers' unique e-commerce habits to tap blogging's potential and tailor Web sites to meet these consumers' needs.
Companies will be able to track and publish partner success metrics to partners' homepages.
Nearly half of U.S. adults have concerns about shopping online and distrust email, causing problems for companies that interact with customers via the Internet.
The opportunity for text-message marketing would seem to be growing as more cell phone users get SMS savvy, but consumers still fiercely guard their numbers.
Cyber Monday, the online retailer's Black Friday, will see the highest level of spending for this post-Thanksgiving shopping day of any year to date; high interest in e-retail popularity will continue year 'round.
Banks must focus on listening to their customers and tweaking their services to help improve retention and cross-sell initiatives; a study says that Wachovia leads in online banking satisfaction.
Sterling Commerce announces its acquisition of Comergent Technologies to marry Comergent's order capturing capabilities with Sterling's order fulfillment software.
Workers spend too much time sending and receiving emails, with PDA users the most overwhelmed group, according to a new study.
Relationship calling plans lead to large mobile phone usage among young consumers; coverage and reliability trump newer capabilities.
The company plans to improve its mobile computing capabilities and increase its enterprise customer base through the acquisition of Good Technology.
Thanks to convenience and consumer comfort with online shopping, a report states that this year's online holiday retail sales may touch $27 billion.
The vendor makes available its newest upgrade to its Service suite, which features nine new applications catering to self-service, assisted service, and process automation.
The BPM software provider announces the launch of Hyperion System 9 Release 9.3, which focuses on data cleansing and integrity, as well as integration.
Increased customer activity and better search engine performance will grow paid search, but companies must mind their budgets, according to a new study.
The BI vendor announces QlikView for Communities, among other products, to allow a customer's partner community easier access to its analytic toolset.
A private equity firm has entered into a merger agreement; the deal is the latest in a trend toward building a service life cycle management suite, according to one analyst.
IS provider Experian steps out of its credit checking focus to further develop multichannel marketing solutions and services with six new releases.
The information broker announces its most granular customer segmentation model yet, and acquires Estonian credit bureau Krediidiinfo.
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