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Articles: Channel Management
RealPeopleRatings.com's survey reveals which businesses provide the best customer service, and where they stand with consumers.
Email continues to play a strong role in marketing campaigns, but improvements are still in high demand.
An interesting year ahead: new technologies to be harvested, new markets to be explored, and new ideas hovering on the brink of reality.
With Antenna Software, the sales force for satellite-service provider DirecTV gets information when it's most needed.
An international provider of air compressors gets Longwood Software to pump up its extensive library.
National networks are distributing TV online to increase consumer touch points, but what does that mean for network affiliates?
Customer Care Framework 2008 updates the company's existing integrated agent workspace with hosted application tools, single sign-on, and more.
On the scene: Putting recent executive shakeups in the rearview mirror, the venerable vendor dialogues about dialogue.
The way your firm treats salespeople may reflect the way it treats customers.
After years of trial-and-error, enterprises are finally developing innovative strategies and incorporating new software to allow them to identify -- and sell to -- their most profitable customers.
The surveying market may be fragmented, but that doesn't diminish its importance.
Marketers can't afford to target every fish in the sea. With better aim and finely honed tools, they can take more time to invest in their customer relationships to create highly compatible lists.
A new award recognizing innovative e-commerce solutions hopes to motivate "fresh and unusual" ideas.
The software giant lowers the price for Dynamics CRM 4.0 and unveils new functionality and partner news at its Convergence 2007 Copenhagen conference.
The on-demand provider fills its pre-IPO days with the announcement of SuiteBundler, a feature-and-function packaging system for resellers to maximize delivery of services.
A study by Forrester Research highlights the top marketing, merchandising, and multichannel initiatives as retailers become wiser about the online world.
Out of a field of eight Web analytics products, the latest Forrester Wave elevates five to the top category, a sign of how confusing things are for customers.
At Shop.org's Annual Summit, one speaker rebuts the conventional wisdom that e-commerce has peaked, and reveals the "truths" about online marketing and how to fix them.
Virtual trade shows and other online events are gaining traction, and best practices are emerging to support them.
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