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Articles: Channel Management
Virtual trade shows and other online events are gaining traction, and best practices are emerging to support them.
The search engine stalwart aims to improve its behavioral-targeting capabilities -- and catch up to its peers.
A new report identifies the key factors in call center success, and they require looking beyond the benchmarks.
A report reveals numerous flaws in popular social networking sites' design for user experience--but also some good processes.
The Asian technology firm's purchase of a U.S.-based outsourcing provider is consistent with its expanding worldwide presence, according to one industry analyst.
The latest version of the company's business communication solution helps users analyze how audiences are responding.
The consultancy announces a new Web-site marketing service to help companies drive loyalty and sales.
NetSuite helps ViewSonic revamp its PRM capabilities for better insight and communication.
Retailers are toiling to make their email subscription procedures easy, quick, and more transparent; subscription incentives seem to be slipping in popularity.
Last-minute conflicts often lead to a no-sale. Why risk it when you don't have to?
Catering to this new breed of always-on customer will require a new approach to CRM.
The quality is still there for call center vendors, but other outsourcers are challenging their position, according to a consultancy's new research.
A yearly retail satisfaction index maps shoppers' preferences for product feedback--and its impact on online sales and satisfaction.
Europeans are set to double their online marketing spend over the next five years, thanks to consumer interest in the Web and marketers' growing affinity for online ads.
A new study says that, for consumers seeking health information online, relevance matters more than trust, and that search-engine optimization is a must for healthcare companies.
Focus on these best practices.
Simplifying the business will allow e-commerce managers to focus on core competencies that drive the top line.
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