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Articles: Channel Management
The latest version of the company's business communication solution helps users analyze how audiences are responding.
The consultancy announces a new Web-site marketing service to help companies drive loyalty and sales.
NetSuite helps ViewSonic revamp its PRM capabilities for better insight and communication.
Retailers are toiling to make their email subscription procedures easy, quick, and more transparent; subscription incentives seem to be slipping in popularity.
Last-minute conflicts often lead to a no-sale. Why risk it when you don't have to?
Catering to this new breed of always-on customer will require a new approach to CRM.
The quality is still there for call center vendors, but other outsourcers are challenging their position, according to a consultancy's new research.
A yearly retail satisfaction index maps shoppers' preferences for product feedback--and its impact on online sales and satisfaction.
Europeans are set to double their online marketing spend over the next five years, thanks to consumer interest in the Web and marketers' growing affinity for online ads.
A new study says that, for consumers seeking health information online, relevance matters more than trust, and that search-engine optimization is a must for healthcare companies.
Focus on these best practices.
Simplifying the business will allow e-commerce managers to focus on core competencies that drive the top line.
The marketing technology vendor releases the latest version of its EMM solution, targeting the gaps across customer touch points.
Singapore and Canada get top marks for their customer service, says a new Accenture report that ranks 22 governments' customer service programs.
Bazaarvoice and MarketLive partner to offer an integrated e-commerce system complete with analytics and user ratings.
Hispanic online buyers will spend more on retail spending than any other minority group until at least 2011; incorporating customer product reviews is one way to cozy up to that market.
The Web experience management specialist delivers upgrades for two of its applications, letting them span an organization's needs.
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