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Articles: Channel Management
Marketo smooths out pay-per-click campaigns that were costing more (and producing less) than they should.
Customers want it. Technology allows it. The Digital Client demands it. So why have so few companies mastered multichannel CRM?
SAP and Microsoft make big moves to embrace smaller customers.
The deal spotlights the ever-increasing importance of social networking, particularly in the B2B space.
With Amdocs CES 7.5, the company looks to usher in a new era in which consumers control the purchasing process.
IDC outlines best practices for an oft-overlooked selling job, and shows that it's more important than some realize.
A new study by Gartner identifies the top priorities for any business trying to improve its customer service.
They're not exactly employees, and they're not quite customers, but your channel partners can be equally important -- and you can't just direct them by remote control.
RealPeopleRatings.com's survey reveals which businesses provide the best customer service, and where they stand with consumers.
Email continues to play a strong role in marketing campaigns, but improvements are still in high demand.
An interesting year ahead: new technologies to be harvested, new markets to be explored, and new ideas hovering on the brink of reality.
With Antenna Software, the sales force for satellite-service provider DirecTV gets information when it's most needed.
An international provider of air compressors gets Longwood Software to pump up its extensive library.
National networks are distributing TV online to increase consumer touch points, but what does that mean for network affiliates?
Customer Care Framework 2008 updates the company's existing integrated agent workspace with hosted application tools, single sign-on, and more.
On the scene: Putting recent executive shakeups in the rearview mirror, the venerable vendor dialogues about dialogue.
The way your firm treats salespeople may reflect the way it treats customers.
After years of trial-and-error, enterprises are finally developing innovative strategies and incorporating new software to allow them to identify -- and sell to -- their most profitable customers.
The surveying market may be fragmented, but that doesn't diminish its importance.
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