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Articles: Channel Management
As email service providers extend their expertise to SMS and text messaging, consumers may have to be induced to respond.
In a growing trend across all verticals, the latest Yankee Group study finds 50 percent of service providers cannot explain what the customer experience should be.
The multichannel communications provider's offering has the potential to accelerate adoption of hosted solutions in this space, according to an analyst.
New offering gives users the flexibility and oversight typically associated with on-premises solutions without the large capital costs.
The vendor launches a new bookmarking solution for sales and marketing materials.
The scope of master data management widens -- and Gartner alters its report name to reflect the change.
Forrester says IT departments, not business leaders, are the ones pushing for Web 2.0 initiatives.
The move deepens Convergys' footprint in an increasingly competitive customer service market, according to company executives.
The vendor launches two new products for its Rave suite aimed at "true" small businesses, and hooks up with Boomi as an integration partner.
It's been a long and wasteful battle, but are we nearing the end of the war between marketing and sales?
A new Forrester report reveals an increased number of unified communications pilots -- but a low number of actual deployments.
As the show wraps up in Houston, a roundup of some announcements from the vendor's weeklong Worldwide Partner Conference.
Magic Quadrant for EMM '08: Until buyers are using EMM solutions as platforms, vendors can't be marked for their ability to deliver.
Forrester says "persuasive" content management relies on having technology and marketing personnel understand each other.
The latest CRM products and partnerships from Redmond's software juggernaut have set industry tongues wagging about whether Microsoft has finally forced its way to the forefront -- or if it was ever destined to be a true leader in the first place. Plus, an exclusive interview with Microsoft Chief Executive Officer Steve Ballmer.
Orchid Book Distributers, an Irish seller of textbooks and training manuals, sprouts email newsletters from VerticalResponse.
Mobile WiMax will transform the way consumers interact with technology -- but only if it's widely available.
Inertia will only keep customers in place for so long.
Maybe someday. In the meantime, Genius.com has unveiled a solution that strives to bridge the departmental divide.
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