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Articles: Channel Management
Optimization will improve customer relations and increase revenue.
In a multigenerational workforce, knowledge transfer becomes an ever-more-complicated challenge.
Citing the economy, new research finds unified communications vendors must convince organizations of the potential benefits during a recession.
New findings from DMG Consulting show the contact center survey-and-feedback space grew by 21.3 percent between '07 and '08 -- its best year to date.
A focus on Web analytics and the ability to measure online marketing combine to counter the stress of a down economy.
Forrester says business architecture is coming to the fore -- and could raise interesting questions for technology departments.
New research from Forrester unveils the top vendors for companies yearning to achieve experience-based differentiation.
Forrester report shows that B2B marketing, unlike its B2C counterpart, may be lax in diving into Web 2.0 business efforts.
Even if customer surveys don't interest you, real-time alert capabilities might.
From "going green" to the consumerization of the enterprise, the research firm outlines factors that will soon shake up the workplace.
MDM Summit '08: Vendors and customers bemoan the growing pains of master data management -- and revel in its growth spurt.
MDM Summit '08: Master data management isn't easy, but experts believe there's never been a better time to get started.
Consona Connect '08: Say goodbye to the names Knova and Onyx -- the two are joining forces under Consona CRM.
What was once hit-or-miss customer service is becoming more reliable.
Teradata Partners '08: Regardless of what you ask, customers tend to be averse to opting in or out -- in fact, they often prefer not to opt at all.
Teradata Partners '08: With product enhancements galore, the enterprise data warehousing company kicks off its annual conference with a commitment to collective intelligence.
Direct Marketing Association '08: In a down economy, marketers and advertisers have no choice but to look up.
Combine the economic environment and phone-system life cycles -- and you just may see a spike in Voice over Internet Protocol usage.
Eloqua Experience '08: Charlene Li, the co-author of "Groundswell" and former Forrester Research analyst, offers simple advice for taking on social media: Just do it.
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