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Articles: Channel Management
Navigate the downturn by investing in customer relationships.
Webtrends and Radian6 are the latest vendors to partner up for companies hoping to monitor and respond to online conversations.
Automation, optimization, integration -- all critical to effective marketing, and all require technological involvement. Too bad the relationship between the two still has a few bugs.
Facing a drop in mailings and a poor economy, the United States Postal Service plans to implement a variable-price "Summer Sale" -- but only the largest mailers will benefit.
Getting it right is a matter of methodology, not terminology.
Software spending among small and midsize businesses is now expected to grow at an annual rate of 6 percent during the next five years -- with software-as-a-service leading the charge.
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
Bankers need a change in their CRM methods.
Partner-built connectors link NetSuite's cloud with rival Salesforce.com's, allowing overlapping customers to combine applications.
CMS Watch finds a single platform for Web content management and social software is not ready yet for the level of transparency the White House demands.
Solving a problem works best when others help you spread the good word.
As service providers expand their combined multimedia packages, customer service requires attention.
Vendors unleash a new round of community forums for their customers.
The leaders, the winners, and the honorees -- the best of the CRM service industry over the last 12 months.
Varolii looks to go three-for-three with its latest array of automated communication applications.
A recent report reveals what even flawed marketers might achieve with efforts involving social media.
Search Engine Strategies NYC '09: Expert panel discusses the state of search -- and what marketers and consumers can do with it.
Five questions to get to real ROI.
Search Engine Strategies NYC '09: Top twitterer Guy Kawasaki explains how to use the microblogging site for marketing, and why "nobodies are the new somebodies."
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