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Articles: Channel Management
NRF Annual '09: Discounts are tactical, but a brand is forever. The companies that manage to balance the two will be the ones to come out of this recession alive.
NRF Annual '09: No pressure or anything, but retailers are the key to building "a stronger America."
A process-based approach is key.
Customer retention is one thing. Identifying the right ones to retain is another.
Analysts weigh in on content management trends for the New Year.
Only 11 percent of companies were considered "excellent" in Forrester's second annual Customer Experience Index (CxPi) Rankings.
A Forrester analyst reveals a five-part plan to deploy successful applications -- and to defy the downturn in the process.
There are several layers to effective email messaging. Delivery is the first one, but getting customers to open and act on emails is what matters.
In the rush toward cloud computing, the company that began as a mere search engine is rapidly becoming the go-to source for low- and no-cost office productivity software. Handling customer information, though, requires special attention.
Yamaha cuts down on its paper trail and customer-correspondence time with an electronic-signature tool.
Providing an experience requires a better understanding of your customers.
Any improvements in customer satisfaction given today's economy is noteworthy, but government could still use more votes.
Companies like Google and Netflix are using inducement prizes to encourage product innovation—and it's saving them money.
Research indicates that the use of social networks among small businesses will double over next 12 months.
SAP's business intelligence division strengthens its abilities in data warehousing and data exploration with its latest BI OnDemand release.
The company expands its online marketing platform with a new text-messaging solution.
Optimize sales resources through effective use of territory alignment.
Consumer Health World '08: Consumers are cost-ignorant with healthcare -- and yet always want too much.
Consumer Health World '08: Health 3.0 involves an alignment with the consumer Web, but as much as consumers are clamoring for personalization, adoption still lags.
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