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Articles: Channel Management
Getting it right is a matter of methodology, not terminology.
Software spending among small and midsize businesses is now expected to grow at an annual rate of 6 percent during the next five years -- with software-as-a-service leading the charge.
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
Bankers need a change in their CRM methods.
Partner-built connectors link NetSuite's cloud with rival Salesforce.com's, allowing overlapping customers to combine applications.
CMS Watch finds a single platform for Web content management and social software is not ready yet for the level of transparency the White House demands.
Solving a problem works best when others help you spread the good word.
As service providers expand their combined multimedia packages, customer service requires attention.
Vendors unleash a new round of community forums for their customers.
The leaders, the winners, and the honorees -- the best of the CRM service industry over the last 12 months.
Varolii looks to go three-for-three with its latest array of automated communication applications.
A recent report reveals what even flawed marketers might achieve with efforts involving social media.
Search Engine Strategies NYC '09: Expert panel discusses the state of search -- and what marketers and consumers can do with it.
Five questions to get to real ROI.
Search Engine Strategies NYC '09: Top twitterer Guy Kawasaki explains how to use the microblogging site for marketing, and why "nobodies are the new somebodies."
One fundamental mistake can cost you.
Cloudforce Tour: Customer service in the cloud gets Twitter integration.
Strong and weak ties reveal who your real partners are.
eGain's new "solution-as-a-service" delivery model looks to kick SaaS up a notch.
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