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Articles: Channel Management
As the iPhone App Store emerges as a significant brand-building platform, the phrase "There's an app for that" has become a catchphrase for consumers and businesses alike. But is it the right place for you?
No-programming-necessary software allows the traditional direct marketer to offer the choice of receiving marketing materials as desired.
Gartner unveils its 2009 "Cool Vendors" in business intelligence and performance management.
SAPPHIRE '09: Experts attempt to dispel stereotypes about the battles that rage over technology-purchasing decisions.
Security based on voice biometrics enables companies to register the voice signatures of customers and employees.
Version 3.0 of the vendor's mobile voice solution expands text-to-speech functionality as well as BlackBerry support.
SAPPHIRE '09: Keynote addresses by several SAP executives reflect the company's desire to quickly deliver business value for companies during the downturn.
The email marketing vendor brings social capabilities to the inbox, and has reasons of its own to celebrate.
The vendor's new SalesView Buzz tab aggregates social networking information and integrates the data directly into CRM systems, providing richer context around sales leads. The problem? A significant amount of data on the social Web is simply wrong.
SAPPHIRE '09: SAP co-CEO Leo Apotheker lays out his company's roadmap to navigate the economic crisis. "The only antidote to uncertainty is clarity," he says.
Analyzing the gap between what executives promise and what their companies deliver.
Is MetraTech's latest solution agile enough to tackle the recession and greenfield opportunities?
Magic Quadrant for MCM '09: A tough economy calls for tough, but cheaper, solutions.
The latest edition of E-Business Suite offers a medley of enhanced capabilities, from compensation incentives to supply chain management. Also, Oracle waives first-year Extended Support costs for some customers.
Movie Web site and ticket retailer implements analytics to aid with internal reporting.
A financial-trading facility gets a new recording system in less than two weeks—and saves $292,000.
Intuit QuickBase helps TomTom navigate reseller deals.
Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.
Akamai Technologies needed to step up its Web-content delivery efforts on behalf of the music television network.
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