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Articles: Channel Management
A new Forrester Research report encourages organizations to embrace self-service business intelligence and mash it up to get even more intelligent.
Alternative communication channels in healthcare marketing.
Forrester principal analyst William Band takes a deep dive into technologies that have evolved from having "overhyped expectations" to becoming critical to the "enterprise competitive strategy."
Online Exclusive: What do you do when your customers aren't playing in your court?
Email-collaboration provider Zimbra sheds complexity, opts for simplicity—and achieves better results.
SAPPHIRE '09: SAP executives stressed the emerging need for transparency among all enterprises. Did the message ring true?
Brands from Dell to Office Depot are slicing customers into ever-tinier segments—and learning the dos and don'ts along the way.
Words, words, words. Why don't they mean what they used to?
Trade-Offs, Part 2 — The Technology Side: "The end of software" doesn't mean the end of software headaches.
Industry experts—including some LucidEra investors and competitors—speculate on the reasons behind the fall of an on-demand business intelligence pioneer, and LucidEra customers talk about how they'll cope with the loss.
A decline in email responsiveness creates enormous opportunity.
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
CRM player plans to integrate proactive service offerings and to focus on point solutions.
Growth in business intelligence software continues despite economic pressures.
For the first time, U.S. mobile carriers and the Mobile Marketing Association have collaborated to create a single standard for mobile SMS marketing.
Make interactions more sophisticated.
"As people become more savvy with social media," says the managing partner of Anderson Analytics, "they pick up Twitter."
Microsoft Worldwide Partner Conference '09: The tech giant hits two major milestones: a million members of its partner network and a million customers for Dynamics CRM.
Gartner Magic Quadrant for MDM for Customer Data '09: As vendors continue to invest in master data management initiatives, Initiate Systems joins IBM and Oracle in this year's top segment.
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