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Articles: Channel Management
In a down economy, consumers are vulnerable to Internet scams, but many government and Internet retailers are still neglecting to implement preventive measures.
New research points to a growing but immature market, populated with "a great mass of junior analysts who…can get quite confused about the depth of all these issues."
The features in the company's Spring '09 release aim squarely at its target market, says one industry analyst.
The company's latest release represents "a major step" forward for its contact center solutions, according to an industry pundit.
Deliver exceptional customer service through text.
Expectations are high for the new administration, and even with the first "President 2.0" in office, government Web sites are slow to change.
Aberdeen Group reveals that, as technology budgets are slashed, organizations are deploying new methods to meet the mobility demand and to appease "pro-sumers."
Social media has only just taken off, says Forrester analyst Jeremiah Owyang -- and his "Future of the Social Web" report says social networks and marketers will have to change their strategies. "Bad things will happen," he says.
Protect your existing business, especially in tough times.
In a transaction valued at $7.4 billion, Big Red scoops up the software-and-services provider after Sun's failed negotiations with IBM.
Navigate the downturn by investing in customer relationships.
Webtrends and Radian6 are the latest vendors to partner up for companies hoping to monitor and respond to online conversations.
Automation, optimization, integration -- all critical to effective marketing, and all require technological involvement. Too bad the relationship between the two still has a few bugs.
Facing a drop in mailings and a poor economy, the United States Postal Service plans to implement a variable-price "Summer Sale" -- but only the largest mailers will benefit.
Getting it right is a matter of methodology, not terminology.
Software spending among small and midsize businesses is now expected to grow at an annual rate of 6 percent during the next five years -- with software-as-a-service leading the charge.
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
Bankers need a change in their CRM methods.
Partner-built connectors link NetSuite's cloud with rival Salesforce.com's, allowing overlapping customers to combine applications.
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