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| Articles: Channel Management |
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A focus on Web analytics and the ability to measure online marketing combine to counter the stress of a down economy.
Daily News,
Posted 28 Oct 2008
Forrester says business architecture is coming to the fore -- and could raise interesting questions for technology departments.
Daily News,
Posted 27 Oct 2008
New research from Forrester unveils the top vendors for companies yearning to achieve experience-based differentiation.
Daily News,
Posted 23 Oct 2008
Forrester report shows that B2B marketing, unlike its B2C counterpart, may be lax in diving into Web 2.0 business efforts.
Daily News,
Posted 23 Oct 2008
Even if customer surveys don't interest you, real-time alert capabilities might.
Daily News,
Posted 21 Oct 2008
From "going green" to the consumerization of the enterprise, the research firm outlines factors that will soon shake up the workplace.
Daily News,
Posted 21 Oct 2008
MDM Summit '08: Vendors and customers bemoan the growing pains of master data management -- and revel in its growth spurt.
Daily News,
Posted 20 Oct 2008
MDM Summit '08: Master data management isn't easy, but experts believe there's never been a better time to get started.
Daily News,
Posted 20 Oct 2008
Consona Connect '08: Say goodbye to the names Knova and Onyx -- the two are joining forces under Consona CRM.
Daily News,
Posted 19 Oct 2008
What was once hit-or-miss customer service is becoming more reliable.
Viewpoints,
Posted 16 Oct 2008
Teradata Partners '08: Regardless of what you ask, customers tend to be averse to opting in or out -- in fact, they often prefer not to opt at all.
Daily News,
Posted 15 Oct 2008
Teradata Partners '08: With product enhancements galore, the enterprise data warehousing company kicks off its annual conference with a commitment to collective intelligence.
Daily News,
Posted 15 Oct 2008
Direct Marketing Association '08: In a down economy, marketers and advertisers have no choice but to look up.
Daily News,
Posted 15 Oct 2008
Combine the economic environment and phone-system life cycles -- and you just may see a spike in Voice over Internet Protocol usage.
Daily News,
Posted 13 Oct 2008
Eloqua Experience '08: Charlene Li, the co-author of "Groundswell" and former Forrester Research analyst, offers simple advice for taking on social media: Just do it.
Daily News,
Posted 10 Oct 2008
RightNow Summit '08: Ultimate customer centricity -- the "faultless journey" -- relies on integrated multichannel communications, an Expedia executive says.
Daily News,
Posted 08 Oct 2008
DataFlux Ideas '08: Business needs to join technology to put the "management" back in "data management."
Daily News,
Posted 08 Oct 2008
RightNow Summit '08: CEO Greg Gianforte calls customer experience the final frontier of differentiation.
Daily News,
Posted 07 Oct 2008
New research shows consistent disappointment with indirect methods—and explains why.
Daily News,
Posted 06 Oct 2008
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