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Articles: Channel Management
Gartner Magic Quadrant for MDM for Customer Data '09: As vendors continue to invest in master data management initiatives, Initiate Systems joins IBM and Oracle in this year's top segment.
One pundit forecasts the company's service management solution is the first of many we can expect to come down the pike.
The marketing automation provider brings social media monitoring onto its platform.
The enterprise feedback management vendor scoops up an online-survey software player.
In a new survey, more than half of respondents cite overall marketing-budget cuts of at least 20 percent, but nearly half claim they'll be increasing their social media marketing spend.
A new Forrester Research report highlights the return on investment in social media communities.
Inbound marketing vendor HubSpot offers a new social media monitoring solution and gives advice to small businesses toying with Twitter.
The Harte-Hanks software division's Version 12 refreshes real-time validation capabilities, business-rules sharing, and dashboard interfaces.
Cruise through with effective supply chain management.
Magic Quadrant for CRM Service Providers '09: The market for CRM consulting and solution implementation services grew in 2008, but the next year will bring challenges for all providers, including the foursome Gartner rated tops: Accenture, Capgemini, Deloitte, and IBM Global Services.
Oracle releases financial results, announces the departure of an influential leader, and creates news around its Fusion Middleware Apps.
By integrating data collected by its recommendation-engine partners, Responsys aims to help clients deliver highly personalized emails.
New releases promise to help Coremetrics clients deliver ads of higher relevance.
AMI-Partners research indicates that small businesses aren't as slow to get social as some have contended. What's driving adoption? The blurring of the lines between professional and personal uses of social networking.
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
Start-ups require speed, and the social Web is the backbone of velocity.
Magic Quadrant for Data Quality Tools '09: Five leading vendors hold their ground, despite a slight slip by SAP.
Social media monitoring vendor Visible Technologies launches TruReputation and expands its search reputation management offerings.
Forrester Customer Experience Forum '09: A Day Two keynote stressed that the pinnacle of online capabilities yet awaits.
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