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Articles: Channel Management
The vendor's new SalesView Buzz tab aggregates social networking information and integrates the data directly into CRM systems, providing richer context around sales leads. The problem? A significant amount of data on the social Web is simply wrong.
SAPPHIRE '09: SAP co-CEO Leo Apotheker lays out his company's roadmap to navigate the economic crisis. "The only antidote to uncertainty is clarity," he says.
Analyzing the gap between what executives promise and what their companies deliver.
Is MetraTech's latest solution agile enough to tackle the recession and greenfield opportunities?
Magic Quadrant for MCM '09: A tough economy calls for tough, but cheaper, solutions.
The latest edition of E-Business Suite offers a medley of enhanced capabilities, from compensation incentives to supply chain management. Also, Oracle waives first-year Extended Support costs for some customers.
Movie Web site and ticket retailer implements analytics to aid with internal reporting.
A financial-trading facility gets a new recording system in less than two weeks—and saves $292,000.
Intuit QuickBase helps TomTom navigate reseller deals.
Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.
Akamai Technologies needed to step up its Web-content delivery efforts on behalf of the music television network.
There's a lot going on inside the customer's head, whether you put it there or not. What are salespeople up against?
Companies recklessly adding new channels for service outreach risk damaging the customer experience.
Being a shortcut means enhancing your value to those around you.
Why mobile shopping—"m-commerce"—is finally getting a move on.
The candy brand integrates its messaging across Twitter, Flickr, Wikipedia, YouTube, Facebook, and elsewhere on the social graph.
CRM vendors are beginning to find ways to put the microblogging marvel to work -- for themselves and for their users.
Have retailers, desperate for survival, abandoned their commitment to the customer experience?
Speech-enabled interactive voice response systems now involve other customer channels.
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