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Articles: Channel Management
CRM + KM = smart CRM.
Innovation isn't slowing down as vendors meet the increasing demand to merge online and offline data.
The company's Global End-User Monitor product promises to provide monitoring of all applications for end-users.
In what the company calls its biggest launch ever, Webtrends unveils Analytics 9 and acquires Widemile.
Hypatia Research discusses the importance of enterprise feedback management and the future of the market.
Marketers are cutting costs and opting for cheaper, more measurable tactics.
Sharing knowledge to build better relationships.
Magic Quadrant for EMM '09: Enterprise marketing management vendors continue to face slow adoption rates in an economic downturn.
A new Forrester Research report encourages organizations to embrace self-service business intelligence and mash it up to get even more intelligent.
Alternative communication channels in healthcare marketing.
Forrester principal analyst William Band takes a deep dive into technologies that have evolved from having "overhyped expectations" to becoming critical to the "enterprise competitive strategy."
Online Exclusive: What do you do when your customers aren't playing in your court?
Email-collaboration provider Zimbra sheds complexity, opts for simplicity—and achieves better results.
SAPPHIRE '09: SAP executives stressed the emerging need for transparency among all enterprises. Did the message ring true?
Brands from Dell to Office Depot are slicing customers into ever-tinier segments—and learning the dos and don'ts along the way.
Words, words, words. Why don't they mean what they used to?
Trade-Offs, Part 2 — The Technology Side: "The end of software" doesn't mean the end of software headaches.
Industry experts—including some LucidEra investors and competitors—speculate on the reasons behind the fall of an on-demand business intelligence pioneer, and LucidEra customers talk about how they'll cope with the loss.
A decline in email responsiveness creates enormous opportunity.
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