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Articles: Channel Management
Sporting a new look and a new user interface, the marketing solutions vendor retires the Affinium name and targets the interactive marketer.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
The provider of on-demand customer service software delivers a direct integration into the burgeoning social media site.
Marketers miss the fundamentals.
Adoption of a new sales performance system doesn't happen by chance.
Former competitors combine, aiming to be the largest provider of mobile business applications.
CRM + KM = smart CRM.
Innovation isn't slowing down as vendors meet the increasing demand to merge online and offline data.
The company's Global End-User Monitor product promises to provide monitoring of all applications for end-users.
In what the company calls its biggest launch ever, Webtrends unveils Analytics 9 and acquires Widemile.
Hypatia Research discusses the importance of enterprise feedback management and the future of the market.
Marketers are cutting costs and opting for cheaper, more measurable tactics.
Sharing knowledge to build better relationships.
Magic Quadrant for EMM '09: Enterprise marketing management vendors continue to face slow adoption rates in an economic downturn.
A new Forrester Research report encourages organizations to embrace self-service business intelligence and mash it up to get even more intelligent.
Alternative communication channels in healthcare marketing.
Forrester principal analyst William Band takes a deep dive into technologies that have evolved from having "overhyped expectations" to becoming critical to the "enterprise competitive strategy."
Online Exclusive: What do you do when your customers aren't playing in your court?
Email-collaboration provider Zimbra sheds complexity, opts for simplicity—and achieves better results.
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