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| Articles: Channel Management |
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Navigate the downturn by investing in customer relationships.
Viewpoints,
Posted 20 Apr 2009
Webtrends and Radian6 are the latest vendors to partner up for companies hoping to monitor and respond to online conversations.
Daily News,
Posted 16 Apr 2009
Automation, optimization, integration -- all critical to effective marketing, and all require technological involvement. Too bad the relationship between the two still has a few bugs.
Daily News,
Posted 14 Apr 2009
Facing a drop in mailings and a poor economy, the United States Postal Service plans to implement a variable-price "Summer Sale" -- but only the largest mailers will benefit.
Daily News,
Posted 13 Apr 2009
Getting it right is a matter of methodology, not terminology.
Viewpoints,
Posted 13 Apr 2009
Software spending among small and midsize businesses is now expected to grow at an annual rate of 6 percent during the next five years -- with software-as-a-service leading the charge.
Daily News,
Posted 09 Apr 2009
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
Daily News,
Posted 06 Apr 2009
Bankers need a change in their CRM methods.
Viewpoints,
Posted 06 Apr 2009
Partner-built connectors link NetSuite's cloud with rival Salesforce.com's, allowing overlapping customers to combine applications.
Daily News,
Posted 02 Apr 2009
CMS Watch finds a single platform for Web content management and social software is not ready yet for the level of transparency the White House demands.
Daily News,
Posted 02 Apr 2009
Solving a problem works best when others help you spread the good word.
Insight,
Posted 01 Apr 2009
As service providers expand their combined multimedia packages, customer service requires attention.
Insight,
Posted 01 Apr 2009
Vendors unleash a new round of community forums for their customers.
Insight,
Posted 01 Apr 2009
The leaders, the winners, and the honorees -- the best of the CRM service industry over the last 12 months.
Magazine Features,
Posted 01 Apr 2009
Varolii looks to go three-for-three with its latest array of automated communication applications.
Daily News,
Posted 01 Apr 2009
A recent report reveals what even flawed marketers might achieve with efforts involving social media.
Daily News,
Posted 31 Mar 2009
Search Engine Strategies NYC '09: Expert panel discusses the state of search -- and what marketers and consumers can do with it.
Daily News,
Posted 30 Mar 2009
Five questions to get to real ROI.
Viewpoints,
Posted 30 Mar 2009
Search Engine Strategies NYC '09: Top twitterer Guy Kawasaki explains how to use the microblogging site for marketing, and why "nobodies are the new somebodies."
Daily News,
Posted 25 Mar 2009
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