The email marketing vendor brings social capabilities to the inbox, and has reasons of its own to celebrate.
Daily News,
Posted 14 May 2009
The vendor's new SalesView Buzz tab aggregates social networking information and integrates the data directly into CRM systems, providing richer context around sales leads. The problem? A significant amount of data on the social Web is simply wrong.
Daily News,
Posted 13 May 2009
SAPPHIRE '09: SAP co-CEO Leo Apotheker lays out his company's roadmap to navigate the economic crisis. "The only antidote to uncertainty is clarity," he says.
Daily News,
Posted 12 May 2009
Analyzing the gap between what executives promise and what their companies deliver.
Viewpoints,
Posted 11 May 2009
Is MetraTech's latest solution agile enough to tackle the recession and greenfield opportunities?
Daily News,
Posted 08 May 2009
Magic Quadrant for MCM '09: A tough economy calls for tough, but cheaper, solutions.
Daily News,
Posted 06 May 2009
The latest edition of E-Business Suite offers a medley of enhanced capabilities, from compensation incentives to supply chain management. Also, Oracle waives first-year Extended Support costs for some customers.
Daily News,
Posted 04 May 2009
Movie Web site and ticket retailer implements analytics to aid with internal reporting.
Secret of My Success,
Posted 01 May 2009
A financial-trading facility gets a new recording system in less than two weeks—and saves $292,000.
REAL ROI,
Posted 01 May 2009
Intuit QuickBase helps TomTom navigate reseller deals.
REAL ROI,
Posted 01 May 2009
Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.
REAL ROI,
Posted 01 May 2009
Akamai Technologies needed to step up its Web-content delivery efforts on behalf of the music television network.
REAL ROI,
Posted 01 May 2009
There's a lot going on inside the customer's head, whether you put it there or not. What are salespeople up against?
Magazine Features,
Posted 01 May 2009
Companies recklessly adding new channels for service outreach risk damaging the customer experience.
Magazine Features,
Posted 01 May 2009
Being a shortcut means enhancing your value to those around you.
Insight,
Posted 01 May 2009
Why mobile shopping—"m-commerce"—is finally getting a move on.
Insight,
Posted 01 May 2009
The candy brand integrates its messaging across Twitter, Flickr, Wikipedia, YouTube, Facebook, and elsewhere on the social graph.
Insight,
Posted 01 May 2009
CRM vendors are beginning to find ways to put the microblogging marvel to work -- for themselves and for their users.
Insight,
Posted 01 May 2009
Have retailers, desperate for survival, abandoned their commitment to the customer experience?
Magazine Features,
Posted 01 May 2009
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