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Articles: Channel Management
With podcasts, a blog, and social network participation, Lion Brand Yarn weaves itself into the fabric of the customer experience.
Video adds a new dimension to Electric Shopping's products and dramatically improves conversions
A luxury hotel utilizes surface computing from Microsoft to deepen relationships and its brand promise.
Knowing where consumers are can reveal a lot about who they are.
This month's special report on innovation may have a bit of an emphasis on the inhuman machine, but we still know the single-most important part of technology is the user interface. What happens when the user becomes the interface?
Cutting-edge technologies are altering the possibilities that are open to us. Is your company prepared to embrace the new?
To get back to more personalized content, companies are discovering geolocation technologies.
You can't know where you are unless you look—and look hard.
Online community provider extends its private network to Facebook and Twitter.
Big Red squeezes onto the Leaders Quadrant and an open-source player joins the evaluation for the first time.
Properly built, an online community can generate engagement and two-way dialogue.
The social media monitoring company announces new sentiment analysis technology for its customers.
The $17.8 million cash purchase of email deliverability specialist Pivotal Veracity is intended to help the marketing automation pioneer compete with best-of-breed email service providers.
In response to the demand for cross-channel marketing functionalities, the research firm publishes its first report covering this trend.
With the launch of Business Objects Sustainability Performance Management, SAP wants to provide companies with holistic views into their sustainable strategies and actions.
Like a wise man once said, skate where the puck is going.
How to adopt—and adapt—CRM for a generation raised on mobile technologies.
After closing deals at the end of 2009, the social media agency aims to deliver a broad suite of social media capabilities.
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