Magic Quadrant for EMM '09: Enterprise marketing management vendors continue to face slow adoption rates in an economic downturn.
Daily News,
Posted 10 Aug 2009
A new Forrester Research report encourages organizations to embrace self-service business intelligence and mash it up to get even more intelligent.
Daily News,
Posted 05 Aug 2009
Alternative communication channels in healthcare marketing.
Viewpoints,
Posted 05 Aug 2009
Forrester principal analyst William Band takes a deep dive into technologies that have evolved from having "overhyped expectations" to becoming critical to the "enterprise competitive strategy."
Daily News,
Posted 04 Aug 2009
Online Exclusive: What do you do when your customers aren't playing in your court?
Web-Only Bonus Articles,
Posted 01 Aug 2009
Email-collaboration provider Zimbra sheds complexity, opts for simplicity—and achieves better results.
REAL ROI,
Posted 01 Aug 2009
SAPPHIRE '09: SAP executives stressed the emerging need for transparency among all enterprises. Did the message ring true?
Insight,
Posted 01 Aug 2009
Brands from Dell to Office Depot are slicing customers into ever-tinier segments—and learning the dos and don'ts along the way.
Insight,
Posted 01 Aug 2009
Words, words, words. Why don't they mean what they used to?
Pint of View,
Posted 01 Aug 2009
Trade-Offs, Part 2 — The Technology Side: "The end of software" doesn't mean the end of software headaches.
The Tipping Point,
Posted 01 Aug 2009
Industry experts—including some LucidEra investors and competitors—speculate on the reasons behind the fall of an on-demand business intelligence pioneer, and LucidEra customers talk about how they'll cope with the loss.
Magazine Features,
Posted 01 Aug 2009
A decline in email responsiveness creates enormous opportunity.
Viewpoints,
Posted 30 Jul 2009
Looking to enhance its business analytics capabilities, Big Blue adds the predictive analytics pioneer to its list of more than a hundred companies acquired in the past decade.
Daily News,
Posted 29 Jul 2009
CRM player plans to integrate proactive service offerings and to focus on point solutions.
Daily News,
Posted 29 Jul 2009
Growth in business intelligence software continues despite economic pressures.
Daily News,
Posted 29 Jul 2009
For the first time, U.S. mobile carriers and the Mobile Marketing Association have collaborated to create a single standard for mobile SMS marketing.
Daily News,
Posted 29 Jul 2009
Make interactions more sophisticated.
Viewpoints,
Posted 24 Jul 2009
"As people become more savvy with social media," says the managing partner of Anderson Analytics, "they pick up Twitter."
Daily News,
Posted 21 Jul 2009
Microsoft Worldwide Partner Conference '09: The tech giant hits two major milestones: a million members of its partner network and a million customers for Dynamics CRM.
Daily News,
Posted 18 Jul 2009
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