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Articles: Channel Management
New solution offers a peak into chat, selling opportunities, social media interactions, lead management, and campaign execution.
Other enhancements include 80 new features to help associations drive member engagement, increase operational efficiency, and improve decision making.
Combined offering enables B2B marketers to leverage real-time business identity data to tailor site content for each visitor.
SAP provides freedom to analyze data at a lower cost with SAP BusinessObjects BI OnDemand Solution
New metrics include Share Rate, Clickback Rate, and Social Reach help marketers better understand the reach and virality of their marketing campaigns and identify people who drive the most social traffic and conversions.
Enterprise-class insights, social analytics, and more integrations are among the new product's enhancements.
Delivers initial customer experience management program implementations for franchisees within days
Enhancements to the Responsys Interact Suite will help extend new school marketing across the enterprise,
New SmarterTrack application is scalable across platforms and operating systems.
Eureka 8.0 offers 100 percent coverage, objective and immediate assessment, and results complemented with easily configurable dashboards and scorecards.
New solution will allow SMBs to track social mentions and measure the value of Web site traffic generated from social media initiatives.
A new company forms out of Digitas and offers solutions to help companies manage large data collections.
Increase engagement through more relevant messages
The addition of PlacePunch brings check-in centered offerings to Silverpop's social connect strategy.
The company offers customer intelligence-based multichannel marketing services with multiple packages for specific needs.
Partnership with Teradata brings deep insight into customer conversations.
The company plans to start charging merchants for customer data
Rapid-growth in the SaaS CRM market is paving the way for "social CRM" adoption, says AMI.
How to satisfy digital consumers and avoid damaging word of mouth
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