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Articles: Channel Management
RightNow Technologies' latest release provides the company's answer to social media and customer service.
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.
Internet Week '09: Students are connecting and learning on the Web -- and institutions that fail to stay relevant are sure to flunk out.
Mobile Marketing Forum '09: The quintessential benefit of social media is the ability to stay connected anywhere, anytime. That makes social media reliant on mobile technology -- but is the reverse also true?
CRM magazine's Social Media Maturity Model, the launching pad for a discussion of the next five years of social media.
The social Web is about to evolve — again. Are you ready to evolve, too?
We're awash in social networking data. Do we really want our businesses drowning in it, too?
Active engagement gives us a chance to better understand the customer.
CRM magazine's in-depth report on the state of social media in CRM.
Customer attitudinal information is what companies have been clamoring to obtain for years.
As the iPhone App Store emerges as a significant brand-building platform, the phrase "There's an app for that" has become a catchphrase for consumers and businesses alike. But is it the right place for you?
No-programming-necessary software allows the traditional direct marketer to offer the choice of receiving marketing materials as desired.
Gartner unveils its 2009 "Cool Vendors" in business intelligence and performance management.
SAPPHIRE '09: Experts attempt to dispel stereotypes about the battles that rage over technology-purchasing decisions.
Security based on voice biometrics enables companies to register the voice signatures of customers and employees.
Version 3.0 of the vendor's mobile voice solution expands text-to-speech functionality as well as BlackBerry support.
SAPPHIRE '09: Keynote addresses by several SAP executives reflect the company's desire to quickly deliver business value for companies during the downturn.
The email marketing vendor brings social capabilities to the inbox, and has reasons of its own to celebrate.
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