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Articles: Channel Management
Webtrends Advanced Analytics is now certified for integration with SAP applications to provide rich insights into campaign effectiveness, commerce, and online customer service.
StrongMail is enhancing its cross-channel capabilities via integration with Velti's technology platform for mobile campaigns and two-way messaging.
Marketers can add a social word-of-mouth boost to all campaigns, create social promotions, and identify key social influencers to determine their impact on business results.
The ONE Correspond for Salesforce social enterprise app boosts customer service, sales, and marketing communications with personalized interactivity and enterprise mobility.
GoECart 360 is an integrated SaaS solution that combines an advanced ecommerce platform with multichannel order management, inventory management, fulfillment, CRM, and more.
LiveOps Social contact center app lets companies manage social customer interactions.
B2B desperately lags behind B2C in social media adoption, with 75 percent not measuring social media.
Enhancements to the CRM product for nonprofits include a mobile interface and new membership features.
SAP adds critical components to SuccessFactors suite to boost its cloud offerings.
The company extends Get Satisfaction Anywhere to bring the power of relevant social conversations to any online touch point.
New version of Netop Live Guide provides multiple API access points for integration of valuable customer data with CRM and analytics systems.
In collaboration with author Geoffrey Moore, Social Tornado helps brands move beyond acquiring friends, fans, and followers to build a high-powered engagement and enlistment engine.
Company reimagines the brand-owned marketing community to drive traffic and conversion
Enhancements include Salesforce Connect, NPS Compare and Performance Compare Charts, role-based notifications, and upgrades to Business View.
The free offering promises to change the way small businesses manage their online marketing and reputation.
Interactive marketers can now access social profile and behavioral data within Responsys Interact Suite to orchestrate and optimize cross-channel marketing programs.
New bundled voice of the customer solutions help decrease the cost and complexity for customer experience professionals.
The mobile solution connects to SugarCRM in real time with a one-button interface for smartphones and tablets.
The deal gives Kana a comprehensive set of customer service solutions, from the midmarket to the enterprise.
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