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Articles: Analytics
The year's strong IPOs revisited; Composite Software updates its enterprise information integration server; and more.
The DoubleClick/Omniture agreement brings renewed attention to the power of the technology.
Managing relationships is like an anthropological dig.
5 steps for delivering high-quality information that supports the entire organization.
More information means more informed customer decisions.
Eliminate surprises, identify opportunities, and maximize operational effectiveness by having the right data at the right time.
Scouts Canada integrated its nationwide membership by unifying data.
A partnership with former rival Omniture will bring together clients of both companies.
Most firms' analytical activity is fairly rudimentary, according to a new study.
The BBC bolsters its use of Web analytics; Salesforce.com announces new customer wins; EDS Israel opts for CosmoCom; and more.
The Balanced CRM Scorecard has become a primary tool for successfully driving strategic performance in thousands of organizations around the world.
Stop wasting precious marketing dollars with returned bulk mail and wrong number and address information.
The cable television and telecommunications service company uses quality monitoring and evaluation tools to improve service and sales.
Begin to better manage the pipeline by using metrics on a consistent basis.
Why structured risk minimization is the next trend in predictive analytics.
Avoid burning out customers by using enterprise feedback management.
The global automaker is improving its results by tracking customer interactions.
Nuasis announces survey results on offshoring; BlueRoads and Witness Systems release new functionality; Acxiom acquires ChinaLoop; and more.
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