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Articles: Analytics
Purisma's CIM launch is the next evolution of BI, according to analysts, helping to manage relationship hierarchies within an organization.
SAS's assessment service offering, the Information Evolution Model, identifies five levels of information evolution to help companies gain competitive advantage.
The soon-to-be acquired company unveils a new strategy and architecture as SAP baits a safe passage program hook for Siebel's customers.
Studies and service offerings point to the need for better information herding.
Start with people, best practices, and process, and enable these with evolving technology.
Strategic focus drives revenue and customer satisfaction growth, and lowers customer care costs.
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
More companies are turning to the Web for targeted marketing efforts.
Use central information management, secure access control, and collaborate anywhere, anytime, to build team effectiveness and customer satisfaction.
It is impressive when CRM vendors promise business performance improvements never before possible, but it is more impressive when their products actually deliver on those promises. The CRM Elite awards showcase six companies that have achieved significant returns on their technology investments that have either met or surpassed their expectations.
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
New tools help to unite unstructured data with what already is known to glean more complete views of customers.
Extending its analytics portfolio may give the company more competitive weight.
Relationship Manager Version 6 contains 'the three most important dimensions of customer dialogue'--relevance, timing, and significant customer offers.
The new release lets all departments access data from a single SOA-based platform and lets users send single-version reports, despite geography.
A matrix approach that combines customer data will forge better sales and marketing results as buying patterns emerge.
The company is 'positioning' itself as offering enterprise analytics, with business functions like performance and supply chain management.
Between May 2004 and June 2005 CRM magazine checked in every two to three weeks with Churchill Downs Inc. to gauge the progress of the company's multiyear, multimillion CRM initiative. Vice President of CRM and Technology Solutions Atique Shah's CRM initiative diary shed light on the ups and downs that he and his team encountered during a hectic, and ultimately winning, year one. In the course of these discussions Shah regularly mentioned CRM's warning bells, some of which sounded, some of which remained blessedly silent. We return to the site of the Kentucky Derby's parent company to examine the seven warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success.
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