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Articles: Analytics
The global automaker is improving its results by tracking customer interactions.
Nuasis announces survey results on offshoring; BlueRoads and Witness Systems release new functionality; Acxiom acquires ChinaLoop; and more.
Communications and analytics specialists lead the way in a solid showing of rapidly growing CRM firms.
Chris Twogood is one industry veteran who has his eyes on where the industry is headed.
According to the results of a new survey conducted on behalf of Teradata, 75 percent of senior executives at U.S. companies said that the number of decisions they have to make each day has increased over the past year.
The key to driving acceptance from all marketing professionals, not just those motivated by numbers and compliance, is to improve their workflow.
Companies are applying Six Sigma to sales and marketing processes, looking for those characteristics of an opportunity that have the greatest chance of success, or those leads that show the hallmarks of quality.
The online retailer uses analytics to improve the customer experience on its Web site.
Operational goals require effective operations--and that's where systems metrics come into play.
The techniques that assist data warehousing facilitate data fusion.
The customer who opts in is the one you really want in the first place.
The greatest opportunities ultimately remain in the medium with the highest resolution and clarity.
Contact centers can help organizations create a significant competitive advantage. Here's how.
"You have to do the right thing for the good of the customer, regardless of any resistance."
Customers place a great amount of value on the people who support them.
Uncovering preference patterns boosts satisfaction.
Effective immediately the NetSuite 10 core contains an Upsell Manager as a standard component.
The report outlines a marketing performance measurement model and guidelines for process improvement.
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