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Articles: Analytics
A breakout session on lead generation at WebSideStory's user conference outlines the benefits of tweaking page variables.
An OEM partnership for predictive analysis and a new retail solution indicate positive implications for operational BI and upped emphasis on verticals.
The search and content management software vendor, previously an IBM partner, joins that firm's herd to provide expertise in unstructured info wrangling.
Pitney Bowes' move to acquire the remaining outstanding shares of Firstlogic is part of the latest wave of data quality consolidation.
Purisma's CIM launch is the next evolution of BI, according to analysts, helping to manage relationship hierarchies within an organization.
SAS's assessment service offering, the Information Evolution Model, identifies five levels of information evolution to help companies gain competitive advantage.
The soon-to-be acquired company unveils a new strategy and architecture as SAP baits a safe passage program hook for Siebel's customers.
Studies and service offerings point to the need for better information herding.
Start with people, best practices, and process, and enable these with evolving technology.
Strategic focus drives revenue and customer satisfaction growth, and lowers customer care costs.
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
More companies are turning to the Web for targeted marketing efforts.
Use central information management, secure access control, and collaborate anywhere, anytime, to build team effectiveness and customer satisfaction.
It is impressive when CRM vendors promise business performance improvements never before possible, but it is more impressive when their products actually deliver on those promises. The CRM Elite awards showcase six companies that have achieved significant returns on their technology investments that have either met or surpassed their expectations.
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
New tools help to unite unstructured data with what already is known to glean more complete views of customers.
Extending its analytics portfolio may give the company more competitive weight.
Relationship Manager Version 6 contains 'the three most important dimensions of customer dialogue'--relevance, timing, and significant customer offers.
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