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Articles: Analytics
The use of this emerging technology is expected to soar over the coming years; the ability to report in real-time will begin to appear in second and third generation versions.
The acquisition will create more vertically focused digital marketing solutions; the product upgrade will enable marketers to analyze the activity of a new set of visitor demographics.
Predictive approaches focus on problems that need a prediction as a solution.
A new partner networking program is intended to help customers better leverage their customized solutions.
Preemptive defense against electronic fraud, which analysts call the new frontier of secure finance, gets a new weapon for the arsenal.
Some organizations grapple with attaching bottom-line value to their revamped Web sites, but crafting ROI models can help.
The business intelligence giant enhances industry-specific software solutions and offers a new data integration initiative at its annual conference.
The company introduces a new suite of BI tools for companies of all sizes, and in the process, looks to compete against SAP and Microsoft.
Announcements from two vendors highlight one of today's fastest growing technology markets.
Many online consumers still see cookies as spyware, and because those who want to opt out will, one analyst advises that firms make it easy for them.
The latest Gartner MRM ranking hails the company as the industry leader, but visionary competitors are on their way.
The BI giant acquires Veridiem to help expand its marketing offerings; now it may better compete with Unica, according to one analyst.
Boston University teams up with Business Process Trends to develop a business process management education program.
Monitor Software enhances its on-demand analytics tool; an industry analyst says the products provide a perfect complement to existing on-premise solutions.
Enterprise applications face lukewarm adoption, even when they've been customized, according to a Butler Group report.
Proper analysis provides continuing ROI without the need for additional investment; an analyst at the Gartner BI summit lays out the basics.
BI vendor Hitwise acquires European Web-analytics software company HitDynamics.
Gartner analysts predict more business intelligence usage throughout enterprises, with increasing focus on seamless deployment into strategy and business processes.
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