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Articles: Analytics
Process calls for grounding strategic decisions.
Tearing through systems to scrub dirty data and gaining a cultural understanding of names across the globe is no easy task.
This supplier of water sports and maritime equipment turned to QAS to deep six dirty data.
Coremetrics' June release claims to deliver more accurate Web analytics, and adds a first party-cookie solution and a visualization tool.
Additions to Business Objects' operational BI platform still require integration, but address the trend of operational and tactical analytics.
Marketers can update their messages in real time across various touch points.
Business Owner Link tool helps marketers find business owners during their off hours.
A new crop of services firms helps solve data-related frustrations.
...successful and disastrous: 90 bright ideas for your CRM strategy and 10 dim ones to avoid. Edited by David Myron
M&As left remote access provider Tarantella in an information silo trance; a new CEO called on SalesLogix to cast a customer-centricity spell.
North America and Western Europe invest for customer intimacy, service differentiation, and supply-chain efficiencies; increases in per capita consumption spur investments in emerging economies.
Scorecards for enterprise CRM vendors and on-demand providers show shifts--and some surprises--in the past year.
The cookie-management tool addresses accuracy concerns, helps employees share queries, and provides Web-based training.
SAPPHIRE '05 International: The software giant, HP, and Intel combine efforts to produce an appliance that allows more employees to tap into analytic
The companies will create an enterprise data platform allowing users to collect master data for streamlined business processes.
The first solution on offer since Kanisa and ServiceWare's merger includes an improved search engine and a mobile support application.
The mortgage lender is improving employee management and customer databases to turn percentages into a huge ROI.
Electric Insurance is operating more efficiently after revamping its labor intensive processes.
Gartner analysts offer tips on how to use business intelligence.
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