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Articles: Analytics
How visual mapping adds value to CRM.
The CRM software market suffered its share of highly publicized financial nightmares this year, but simultaneously continued to grow for the second consecutive year.
They say that timing makes champions. These eight winners in as many categories (plus up-and-comers in our One to Watch boxes) prove the adage as they join more than a score of industry leaders in a year of opportunity-making industry changes.
Knova 7 is part of the company's efforts to move from its traditional SRM space into the broader area of managing the customer experience.
SAP meets its formal product road map with the release of SAP Service on-demand and an upgraded version of SAP Sales on-demand.
Actuate unveils version 9 of its e.Spreadsheet software, challenging Excel with scalability and security.
Its Client Development solutions line aims to help professional service firms stay competitive in a notably saturated space.
Adoption rates for workforce management may be high, but a recent study finds that usage and value metrics remain disproportionately low.
More decisions are being made based on enterprisewide data; lower level execs are taking on more data-driven decision-making.
New research spells out the costs associated with on-demand implementations versus on-premise for various business sizes.
Many companies are simply using surveys to impress the customer, and they rarely ever act on the data to drive change in CRM initiatives.
The company see the benefits of its Affinium EMM solution as a "marketing system of record," in bridging the gap between different applications.
The Winter '07 release will offer "unlimited customization" for analytics and BI tools, including Business Objects Crystal Xcelsius; one analyst sees the potential benefit to CRM in general.
Developing multiple strategies and values will improve the business performance of a CRM implementation, according to Gartner.
The largest U.S. companies are collecting more personal information from customers, but are less likely to spread it around, according to a new report.
Mobile sales solutions help make top businesses what they are, and many others are following their lead, according to a new survey.
Transformation from service to sales requires different skill sets for agents, and an environment that supports their efforts.
B2B CMOs want more quantifiable results, but many still do not take the appropriate steps to acquire these numbers.
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