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Articles: Analytics
The BI company announces a host of new data integration, cleansing, and dashboard products targeted for the SMB and enterprise market.
Businesses take marketing and promotional actions before understanding customers' expectations.
A new on-demand tool delivers immediate information on what prospects are up to; one analyst says it will make campaigns more "personal and relevant."
NICE Systems will acquire IEX and Performix; is it the start of a major trend in the contact center solutions industry?
Customers can expect to see continued M&A activity and the rise of hosted services as the market continues to grow.
The department does not consistently put CRM into practice, even though it is a high priority; marketing relies too heavily on sales to drive customer satisfaction and it under uses analytics.
Rollouts and road maps are signs of Oracle's emphasis on enhancing existing product lines as the company deepens its SOA initiative.
The company debuts its latest search solution, making it the first to leverage Web behavioral data; a key enhancement is active ranking.
The latest release in the CRM On Demand series, version 10 delivers custom-fit functionality for operations of all sizes.
The search engine darling announces an enterprise application launch that will ease the growing pains associated with CRM end-user adoption.
Better technology integration and closer attention to customer needs rank among the best-in-class behaviors of distributors.
Companies are working on standardization; budgets will increase as organizations look for ways to extend BI and analytics throughout the enterprise.
The use of this emerging technology is expected to soar over the coming years; the ability to report in real-time will begin to appear in second and third generation versions.
The acquisition will create more vertically focused digital marketing solutions; the product upgrade will enable marketers to analyze the activity of a new set of visitor demographics.
Predictive approaches focus on problems that need a prediction as a solution.
A new partner networking program is intended to help customers better leverage their customized solutions.
Preemptive defense against electronic fraud, which analysts call the new frontier of secure finance, gets a new weapon for the arsenal.
Some organizations grapple with attaching bottom-line value to their revamped Web sites, but crafting ROI models can help.
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