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Articles: Analytics
Retailers won't have to worry about high gas prices keeping potential customers away, but should focus on letting customer data and demand inform their autumn sales.
Most manufacturers aren't using the technology available to them to improve customer satisfaction while improving operational efficiency.
The business software vendor teams up with its user group to develop meaningful metrics for call centers; other benchmarking tests are on the way.
But many are only in the early stages of implementing BI systems; periodic data review still overshadows ad-hoc reporting.
Industry leaders in online services, computers, and consumer software got that way by having loyal users, according to a trio of reports by Satmetrix.
Decreasing time spent and the number of searches per visit are the best ways to create valuable search experiences and boost conversion; common sense and best practices go hand in hand.
SMBs are turning to specialists for products and services to help themselves take advantage of the Web.
Moving beyond metrics to real answers.
Integration of marketing and sales data is still the biggest challenge facing businesses; a survey at DM Days reveals that companies have tuned out the breakdown-the-silos mantra.
Advertising agency execs at the DMA's annual conference speak to the growth and prominence of search marketing as a channel that enables companies to learn while they sell.
The DM Days conference takes a deep look into the best and worst ways to develop marketing strategies in the digital world.
Pricing decision-makers don't understand the profit-and-loss impact of their choices, according to a BPM Forum study.
Web search-and-navigation experience capacity is not matching customer needs, which can lead to mediocre revenues and reduced customer loyalty.
A Swiss telecom provider uses customer analytics to gain foresight into its customers and keep retention rates high.
Amdocs tailors a dynamic focus on banking solutions.
CRM magazine presents what some of the best minds in the industry have to say.
The right approach for your company.
TeaLeaf releases TeaLeaf CX, a rich datastore for online customer experience that provides companies a complete view of consumer interactions, along with a family of applications to analyze them.
SAPPHIRE '06: The company highlights its hybrid on-demand/on-premise CRM offering, while persistently promoting its enterprise services architecture strategy.
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