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Articles: Analytics
New research spells out the costs associated with on-demand implementations versus on-premise for various business sizes.
Many companies are simply using surveys to impress the customer, and they rarely ever act on the data to drive change in CRM initiatives.
The company see the benefits of its Affinium EMM solution as a "marketing system of record," in bridging the gap between different applications.
The Winter '07 release will offer "unlimited customization" for analytics and BI tools, including Business Objects Crystal Xcelsius; one analyst sees the potential benefit to CRM in general.
Developing multiple strategies and values will improve the business performance of a CRM implementation, according to Gartner.
The largest U.S. companies are collecting more personal information from customers, but are less likely to spread it around, according to a new report.
Mobile sales solutions help make top businesses what they are, and many others are following their lead, according to a new survey.
Transformation from service to sales requires different skill sets for agents, and an environment that supports their efforts.
B2B CMOs want more quantifiable results, but many still do not take the appropriate steps to acquire these numbers.
Paid search functionality gets a big boost today with both Salesforce.com and NetSuite releasing separate versions of leads tracking and management solutions with Google Adwords.
A new study from Experian showcases the crucial differences between owners of incorporated and unincorporated small businesses that marketers need to know.
The market experiences its second consecutive year of growth and enters its "second wave," according to one industry analyst.
A recent security evaluation of Cognos 8 Business Intelligence highlights new risks in the marketplace.
It's decreasing, but this says some good things about the industry, according to a new report; standards and savvy customers will provide a future.
The new SpeechTools application puts complex analytical tackle in the hands of nonspecialist users, speeding deployment and reducing cost.
The market is experiencing growth for the first time in years as vendors introduce new delivery models and applications to drive strategic value.
Sento makes available CXP, a product that is designed to "execute" the data gathered from Web analytics software.
Oracle follows the Salesforce.com lead, announcing the integration of Before the Call's sales intelligence functionality into its Siebel CRM On Demand platform.
The direct marketing company acquires a data quality specialist, but one analyst says it will take time to integrate it into Trillium Software.
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