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Articles: Analytics
The transition marketers have had to make--from creative souls to metrics mavens--has occurred quickly over a relatively short period of time. Here, a brief on recent developments and some tips for remaining competitive.
CRM investment continues to increase in the vertical as companies turn to PRM, analytics, and order management to get a tighter grasp on customers.
Forrester Wave on Customer Hubs, 2006: As more attention turns to customer hubs, the continuing development makes it difficult to see clearly into this space; a new Forrester Wave takes a focused look at vendor offerings.
Retailers are becoming smarter as they target business intelligence functionality for managing customer data; new research shows heavy BI adoption, but plenty of room to grow.
Coaching and the provisioning of a knowledge base are important aspects of immediate performance gains in this vital area of customer service.
The company's new multivariant testing app automatically uses advertising resources where they're the most effective; one analyst says the paid search market is open for WebTrends.
As online shopping among teenagers continues to grow, retailers must focus on teens' relationship to technology and family to reap the most from this market, according to a new report.
The quality management and liability recording market is projected to exceed expectations, thanks in large part to the space's competitive landscape and product innovation.
Unica releases the latest version of its Web-analytics product, Affinium NetInsight 7.1, focused on ease of use and tighter multichannel tie-ins.
Witness Systems gets customer feedback management functionality with the purchase of Amae Software, a move that may spark a customer feedback trend in the contact center market.
There will be lots of potential for customer data quality apps; financial and product data also stand to benefit.
Simple, rewarding BI tools have been developed over the past three years, quietly accelerating marketers' ability to see and hear.
From mashups and analytics to melanges and intimacy, in the coming year CRM's evolving opposable thumbs will add dexterity to business processes.
Business Problem: Companies lack the ability to draw insight and intelligence from the vast pools of customer data they've collected.
Corporate events represent substantial, untapped source of real-time CRM data.
How strength in numbers--in this case, the analytics of customer data--transforms sales teams into sales forces.
CIOs who sit down and align their IT workforces will improve effectiveness and find that they can be proactive versus reactive in addressing business needs.
Baby Boomers have a strong online customer presence, but companies must pay attention to factors aside from age to get the full picture of this cohort.
Relationship calling plans lead to large mobile phone usage among young consumers; coverage and reliability trump newer capabilities.
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