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Articles: Analytics
A provider of help-desk solutions aims to maximize content effectiveness and boost return on investment.
Online retailers can increase loyalty with alternative payment options.
An often-overlooked technique can add significant value to your marketing spend.
Dreamforce '08: Salesforce.com's partners capitalize on conference momentum with a number of new announcements and product releases.
A new model for explosive revenue growth.
Analytical tools help marketers derive intelligence from what customers are already making publicly available.
Dreamforce '08: The SaaS vendor ups research funds for CRM, declaring this a critical time to listen to and invest in customers and employees.
Cognizant's modular master data management solution prompts industry pundits to ruminate about the space's maturity.
A CRM pioneer's look at the evolution of sales and marketing tools.
A 60 percent failure rate suggests that process change requires behavior change.
A new report looks at several on-demand application providers who are worth keeping an eye on.
New findings from DMG Consulting show the contact center survey-and-feedback space grew by 21.3 percent between '07 and '08 -- its best year to date.
A focus on Web analytics and the ability to measure online marketing combine to counter the stress of a down economy.
Nuance Conversations '08: Forrester analyst Josh Bernoff rides the Groundswell once again.
Forrester says business architecture is coming to the fore -- and could raise interesting questions for technology departments.
The content management provider looks to provide a more holistic Web marketing solution, according to company executives.
New research from Forrester unveils the top vendors for companies yearning to achieve experience-based differentiation.
MDM Summit '08: Vendors and customers bemoan the growing pains of master data management -- and revel in its growth spurt.
MDM Summit '08: Master data management isn't easy, but experts believe there's never been a better time to get started.
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