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Articles: Analytics
Mobile sales solutions help make top businesses what they are, and many others are following their lead, according to a new survey.
Transformation from service to sales requires different skill sets for agents, and an environment that supports their efforts.
B2B CMOs want more quantifiable results, but many still do not take the appropriate steps to acquire these numbers.
Paid search functionality gets a big boost today with both Salesforce.com and NetSuite releasing separate versions of leads tracking and management solutions with Google Adwords.
A new study from Experian showcases the crucial differences between owners of incorporated and unincorporated small businesses that marketers need to know.
The market experiences its second consecutive year of growth and enters its "second wave," according to one industry analyst.
A recent security evaluation of Cognos 8 Business Intelligence highlights new risks in the marketplace.
It's decreasing, but this says some good things about the industry, according to a new report; standards and savvy customers will provide a future.
The new SpeechTools application puts complex analytical tackle in the hands of nonspecialist users, speeding deployment and reducing cost.
The market is experiencing growth for the first time in years as vendors introduce new delivery models and applications to drive strategic value.
Sento makes available CXP, a product that is designed to "execute" the data gathered from Web analytics software.
Oracle follows the Salesforce.com lead, announcing the integration of Before the Call's sales intelligence functionality into its Siebel CRM On Demand platform.
The direct marketing company acquires a data quality specialist, but one analyst says it will take time to integrate it into Trillium Software.
Retailers won't have to worry about high gas prices keeping potential customers away, but should focus on letting customer data and demand inform their autumn sales.
Most manufacturers aren't using the technology available to them to improve customer satisfaction while improving operational efficiency.
The business software vendor teams up with its user group to develop meaningful metrics for call centers; other benchmarking tests are on the way.
But many are only in the early stages of implementing BI systems; periodic data review still overshadows ad-hoc reporting.
Industry leaders in online services, computers, and consumer software got that way by having loyal users, according to a trio of reports by Satmetrix.
Decreasing time spent and the number of searches per visit are the best ways to create valuable search experiences and boost conversion; common sense and best practices go hand in hand.
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