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Articles: Analytics
How services-oriented architecture will shape the future of CRM: Part One in a four-part series.
A new report details how to better understand -- and, even more critical, how to apply -- Web analytics.
New research suggests that training your sales team in-house isn't the best way to get lasting results -- but choosing the right outside partner can be tricky, as well.
Not every step toward a best-in-class BI deployment is going to be a smooth transition.
At Oracle OpenWorld 2007, executives emphasize the benefits of having made 41 acquisitions in 45 months: "We've become the IPO market for the enterprise software industry."
The $5 billion deal marks ongoing consolidation in the Tier One business intelligence market; a "significant change" in IBM's direction, one analyst notes.
The benefits-administration company looks to increase sales performance through Centive's incentive compensation management.
The union of two data providers represents "a monumental acquisition," says one analyst -- though more deals are likely.
As the market for these tools continue to evolve, vendors continue to push towards a consolidated solution set.
New research points to explosive growth in CRM adoption across every segment -- especially on-demand CRM.
Contact center performance management provides a holistic view of agent performance; use that data to spur desirable behaviors that will help reps beat center and corporate goals.
New research shows Australia leading the adoption of CRM software in the rapidly expanding Asia-Pacific market.
A new way of thinking about data and information generated across all lines of business.
A U.K. police department relies on Informatica to handcuff dirty data.
After years of trial-and-error, enterprises are finally developing innovative strategies and incorporating new software to allow them to identify -- and sell to -- their most profitable customers.
The surveying market may be fragmented, but that doesn't diminish its importance.
SPSS Directions '07: Panelists advocating statistical solutions at the company's North American conference seem to be mavericks of the business industry.
The keynote presenter at SPSS's Directions 2007 North American Conference speaks about gaining a competitive edge by doing the math.
The pool of Web analytics providers continues to shrink.
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