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Articles: Analytics
SMBs are turning to specialists for products and services to help themselves take advantage of the Web.
Moving beyond metrics to real answers.
Integration of marketing and sales data is still the biggest challenge facing businesses; a survey at DM Days reveals that companies have tuned out the breakdown-the-silos mantra.
Advertising agency execs at the DMA's annual conference speak to the growth and prominence of search marketing as a channel that enables companies to learn while they sell.
The DM Days conference takes a deep look into the best and worst ways to develop marketing strategies in the digital world.
Pricing decision-makers don't understand the profit-and-loss impact of their choices, according to a BPM Forum study.
Web search-and-navigation experience capacity is not matching customer needs, which can lead to mediocre revenues and reduced customer loyalty.
A Swiss telecom provider uses customer analytics to gain foresight into its customers and keep retention rates high.
Amdocs tailors a dynamic focus on banking solutions.
CRM magazine presents what some of the best minds in the industry have to say.
The right approach for your company.
TeaLeaf releases TeaLeaf CX, a rich datastore for online customer experience that provides companies a complete view of consumer interactions, along with a family of applications to analyze them.
SAPPHIRE '06: The company highlights its hybrid on-demand/on-premise CRM offering, while persistently promoting its enterprise services architecture strategy.
Teradata tells the Conference Board how significance, relevance, and timing help maximize customer relationships.
The software provider adds A/B testing and comparison to campaign management in its latest on-demand release.
IBM launches its new business intelligence search application, which one industry analyst says represents the market in general.
Contact Networks releases version 5 of its business social networking software, which focuses on bettering communication within professional services firms.
Crafting a well-defined customer data management initiative is essential to supplying a holistic view of the customer.
The company shipped its real-time performance management tool, which, according to the company, will help monitor and improve the productivity of individuals and departments.
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