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Articles: Analytics
About one-fifth of consumers now seek third-party advice first for service problems, according to a new report from Jupiter, which helps uncover how this new consumer behavior can best be served.
The European company releases QlikView 8, improving its predictive analysis and collaboration capabilities as the company sees increased traction from the enterprise segment, according to one analyst.
At the Unica Corporation's annual user conference, the vendor maps out new ways to for its customers to cope with growing consumer power.
Larry Ellison's company continues to lead the market thanks to increased software sales and SMB penetration, but IBM and Microsoft close the gap, according to a study.
The PHA turns to Oracle PeopleSoft for an enterprisewide implementation to integrate CRM with finance and HR.
The public sector thinks differently about the C in CRM, as more vendors cater to this vertical's specific needs.
Shiny, clean data and solid lead qualification will help satisfy all by closing the nutritional sales-and-marketing info loop.
Two best practice suggestions for preventing--permanently--user-adoption disappearance.
Intelligent customers require intelligent search.
How to connect the dots to reveal a complete image of new corporate performance management software solutions.
Baynote releases Community-Guided eCommerce, a system to let customer behavior guide like-minded consumers on the Web.
What do contact center managers need to generate revenue? New tools and technologies.
The company broadens its on-demand marketing solutions with the predictive analytics of Loyalty Matrix, a marriage of solutions that the market is ready for, according to an industry pundit.
As CMOs continue to struggle with job security, a new study from the CMO Council and MarketBridge reveals that stability may be attained through measurement and definition.
Understanding the individuality of how consumers approach social networking is crucial for marketers trying to take the Web 2.0 plunge, according to a new report.
The business intelligence vendor adds search and analysis capabilities for business users of Excel; more vendors will follow, according to one industry analyst.
At SAS's annual user conference, the vendor announces plans to build a data-driven worldwide corporate culture, starting by grooming analytics workers in school and building target technology.
The SAS Global forum commences in Orlando with the promise to put power into the hands of customers; BI platforms are another must.
Despite what reporting vendors might want enterprises to believe, spreadsheets are here to stay--the key for coping is to understand and manage them.
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