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Articles: Analytics
Analytical tools help marketers derive intelligence from what customers are already making publicly available.
Dreamforce '08: The SaaS vendor ups research funds for CRM, declaring this a critical time to listen to and invest in customers and employees.
Cognizant's modular master data management solution prompts industry pundits to ruminate about the space's maturity.
A CRM pioneer's look at the evolution of sales and marketing tools.
A 60 percent failure rate suggests that process change requires behavior change.
A new report looks at several on-demand application providers who are worth keeping an eye on.
New findings from DMG Consulting show the contact center survey-and-feedback space grew by 21.3 percent between '07 and '08 -- its best year to date.
A focus on Web analytics and the ability to measure online marketing combine to counter the stress of a down economy.
Nuance Conversations '08: Forrester analyst Josh Bernoff rides the Groundswell once again.
Forrester says business architecture is coming to the fore -- and could raise interesting questions for technology departments.
The content management provider looks to provide a more holistic Web marketing solution, according to company executives.
New research from Forrester unveils the top vendors for companies yearning to achieve experience-based differentiation.
MDM Summit '08: Vendors and customers bemoan the growing pains of master data management -- and revel in its growth spurt.
MDM Summit '08: Master data management isn't easy, but experts believe there's never been a better time to get started.
Overall, 25 percent of online visitors will click a text link first; younger consumers, however, may be more graphically inclined.
The performance management provider hopes to evolve contact centers into selling centers with its new Strategic Service Suite.
Consona Connect '08: Say goodbye to the names Knova and Onyx -- the two are joining forces under Consona CRM.
Teradata Partners '08: Regardless of what you ask, customers tend to be averse to opting in or out -- in fact, they often prefer not to opt at all.
Teradata Partners '08: With product enhancements galore, the enterprise data warehousing company kicks off its annual conference with a commitment to collective intelligence.
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