Companies must closely manage their customer relationships to guarantee that clients have instant access to the information, products, and services they seek.
Viewpoints,
Posted 01 Mar 2005
Integrate project management and CRM.
Viewpoints,
Posted 01 Mar 2005
Month 9: Recognition programs offset the tedium of data integration work.
Diary of a CRM Initiative,
Posted 01 Mar 2005
Customer relationship management fits all shapes and sizes. The following case studies present the details of four organizations' CRM approaches.
Magazine Features,
Posted 01 Mar 2005
Britain's leading handbag and accessories designer lets customers put their own identity on the products they buy.
Customer Centricity,
Posted 01 Mar 2005
Common vocabulary and government advocacy lead the agenda.
Daily News,
Posted 22 Feb 2005
Siebel's group vice president focuses his DCI keynote address on best practices for valuable analytic data.
Daily News,
Posted 16 Feb 2005
Executives cite a lack of tools and policies to build and maintain customer relationships.
Daily News,
Posted 15 Feb 2005
Email is becoming an integral part of CRM solutions, collaboration suites, knowledge management solutions, and BI applications, forcing generic-email system vendors to develop flexible solutions.
Daily News,
Posted 02 Feb 2005
Entertainment companies are putting the spotlight on targeted customer strategies to improve service, build loyalty, and grow wallet share.
Magazine Features,
Posted 21 Jan 2005
Most companies will invest in CRM to spur revenue or customer loyalty, not as a way to cut costs.
Daily News,
Posted 21 Jan 2005
Think beyond the upsell when evaluating next generation analytics strategies.
Insight,
Posted 21 Jan 2005
Taking the right approach can lead to a sustainable competitive advantage.
Analyze This,
Posted 21 Jan 2005
How to ensure that analytical CRM solutions don't fall short in achieving effectiveness.
Viewpoints,
Posted 18 Jan 2005
Transforming customer information into actionable insight.
Viewpoints,
Posted 18 Jan 2005
The manufacturing company uses Exact Software to better automate its front-office processes.
Daily News,
Posted 17 Jan 2005
Search engine advertising ROI rocketed past Q3 figures.
Daily News,
Posted 14 Jan 2005
The company uses Coremetrics to determine which online marketing initiatives are bringing in ROI, and which are not showing results.
Daily News,
Posted 03 Jan 2005
The country's tourism bureau shifts from mass marketing to tailored campaigns to help drive tourists to the area.
Daily News,
Posted 27 Dec 2004
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