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Articles: Analytics
Shiny, clean data and solid lead qualification will help satisfy all by closing the nutritional sales-and-marketing info loop.
Two best practice suggestions for preventing--permanently--user-adoption disappearance.
Intelligent customers require intelligent search.
How to connect the dots to reveal a complete image of new corporate performance management software solutions.
Baynote releases Community-Guided eCommerce, a system to let customer behavior guide like-minded consumers on the Web.
What do contact center managers need to generate revenue? New tools and technologies.
The company broadens its on-demand marketing solutions with the predictive analytics of Loyalty Matrix, a marriage of solutions that the market is ready for, according to an industry pundit.
As CMOs continue to struggle with job security, a new study from the CMO Council and MarketBridge reveals that stability may be attained through measurement and definition.
Understanding the individuality of how consumers approach social networking is crucial for marketers trying to take the Web 2.0 plunge, according to a new report.
The business intelligence vendor adds search and analysis capabilities for business users of Excel; more vendors will follow, according to one industry analyst.
At SAS's annual user conference, the vendor announces plans to build a data-driven worldwide corporate culture, starting by grooming analytics workers in school and building target technology.
The SAS Global forum commences in Orlando with the promise to put power into the hands of customers; BI platforms are another must.
Despite what reporting vendors might want enterprises to believe, spreadsheets are here to stay--the key for coping is to understand and manage them.
The company releases Spring 2007, featuring Web 2.0 multichannel measurement, an upgrade that according to one analyst is fashionable for Web-analytics vendors.
Poor online retail performance needs to be addressed, despite continued industry growth; a 32 percent problem rate from the holiday season hasn't been fixed.
Spending on business intelligence and performance management is expected to balloon as companies seek to bring financial data and operational metrics to the corporate masses, according to a new study.
Government agencies were among the first entities to gravitate to speech analytics applications, but the technology is gaining traction in the contact center at noteworthy rates.
ISM Top 15 '07: The CRM consultancy's annual awards reveal trends in process and technology, and laud the vendors that are driving them forward.
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