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Articles: Analytics
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The benefits of segment-level marketing can be quantified.
Time to listen -- text mining needs greater adoption by customer service departments.
A brave new way.
Text mining helps companies discern true customer sentiment.
Simplifying the business will allow e-commerce managers to focus on core competencies that drive the top line.
Maximizer Software inks a deal with sales-effectiveness analyst group ES Research to share information on best practices and link their customer bases.
The sales compensation systems provider releases a managed service that takes the labor out of wrangling incentives.
A study reports that contact center surveys are becoming an essential tool in understanding the customer relationship--and the company operations.
The on-demand CRM suite provider floats its latest version, combining analytics, back-office integration, and partner relationship management.
The marketing technology vendor releases the latest version of its EMM solution, targeting the gaps across customer touch points.
A new study reveals how marketing agencies are tackling emerging technologies. While mobile devices top the list, YouTube isn't far behind.
Two reports detail the growth of the database and worldwide software storage markets, driven by strong growth in the SMB segment and enterprises looking to host heterogeneous IT environments.
The feedback management vendor releases an on-demand version of its mobile surveying solution, as it continues to penetrate the enterprise segment.
Systems that measure and improve quality have a place beyond the traditional factory floor, according to a new study; most sales and marketing departments can benefit from quality analytics.
A recent study reveals that few companies are following best practices when it comes to a critical area of their commerce systems.
CRM's real truth requires enterprises to clean up -- reorganize -- customer information with data integration solutions, Web-services technology that integrates data applications.
I've noticed an unfortunate eagerness to view business intelligence as a business panacea.
Business Problem: Valuable customer data is scattered throughout disparate data sources.
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