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Articles: Analytics
Analytics vendor aims to give marketers deeper and more specific insight about customers, with new scoring, reporting, and integration technology.
The company's new Orion platform gives universities a much-needed update to relationship management via SaaS.
The reporting-and-analytics company offers streamlined BI for sales and marketing scenarios.
The new offering marks service-management-solution vendor's attempt to improve internal organization and customer relationships.
Big Blue will leverage DataMirror software to support IBM Information Server and integrate the acquisition with its Information Management Software unit.
Others in the top category are DataFlux, Business Objects, Harte-Hanks Trillium Software, and IBM; expect to see increased M&A activity as smaller, international players make their presence felt.
A study by IDC reveals that BI software is both popular and necessary; Business Objects and SAS continue to lead the field.
NCSU and SAS agree to deliver the first master's degree in advanced analytics--the program may help to usher in an era for knowledge workers or may be, simply, viral marketing
Get an enterprisewide system of record.
The benefits of segment-level marketing can be quantified.
Time to listen -- text mining needs greater adoption by customer service departments.
A brave new way.
Text mining helps companies discern true customer sentiment.
Simplifying the business will allow e-commerce managers to focus on core competencies that drive the top line.
Maximizer Software inks a deal with sales-effectiveness analyst group ES Research to share information on best practices and link their customer bases.
The sales compensation systems provider releases a managed service that takes the labor out of wrangling incentives.
A study reports that contact center surveys are becoming an essential tool in understanding the customer relationship--and the company operations.
The on-demand CRM suite provider floats its latest version, combining analytics, back-office integration, and partner relationship management.
The marketing technology vendor releases the latest version of its EMM solution, targeting the gaps across customer touch points.
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