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Articles: Analytics
Existing CRM technology assets can drive incremental growth by improving sales pipeline management.
Web self-service means having your customer become her own customer service rep -- but without making her resent doing what a real CSR can do in a fraction of the time.
A technology-infrastructure specialist saves about $60,000 in one year by implementing a Web-based service management application from BlueFolder.
We often find that CRM systems give sales managers numbers when what they really want is insight. Is CRM finally ready to demystify sales management?
Out of a field of eight Web analytics products, the latest Forrester Wave elevates five to the top category, a sign of how confusing things are for customers.
A review of product announcements from the Gartner conferences in Hollywood, Fla., last week.
At the Gartner MDM Summit, one analyst explains how CDI differs by industry and type of customer, and how the CDI market continues to evolve.
Contact centers are good at cutting costs, but still have a long way to go in quantifying customer satisfaction.
A series of keynote speakers at the Gartner MDM Summit outline why the time is right for master data management; Gartner reveals its 7 Building Blocks of MDM.
At Shop.org's Annual Summit, one speaker rebuts the conventional wisdom that e-commerce has peaked, and reveals the "truths" about online marketing and how to fix them.
Dreamforce '07: A summary of what's on display from Salesforce.com partners at the company's annual convention.
Corporate performance management union will accelerate Exact's expansion into the higher end of the midmarket.
Sales managers must beat the clock when it comes to executing compensation analytics.
Yet another market-share report tags the two vendors as the market's only leaders--but this one gives Oracle the edge in product quality. Overall, the CRM arena remains competitive.
Integration of Web analytics and CRM targets improvement of B2B marketing and sales.
The company debuts with a brace of on-demand applications designed to pull more sales data from the popular CRM system.
A flexible MDM platform delivers rapid return-on-investment.
Gartner predicts CRM software revenue will grow 14 percent this year to exceed $7.4 billion, as SaaS, sales, and foreign markets continue to drive the market.
The search engine stalwart aims to improve its behavioral-targeting capabilities -- and catch up to its peers.
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