Start with people, best practices, and process, and enable these with evolving technology.
Viewpoints,
Posted 01 Oct 2005
Strategic focus drives revenue and customer satisfaction growth, and lowers customer care costs.
Viewpoints,
Posted 01 Oct 2005
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
Magazine Features,
Posted 01 Oct 2005
More companies are turning to the Web for targeted marketing efforts.
Reality Check,
Posted 01 Oct 2005
Use central information management, secure access control, and collaborate anywhere, anytime, to build team effectiveness and customer satisfaction.
Viewpoints,
Posted 01 Oct 2005
It is impressive when CRM vendors promise business performance improvements never before possible, but it is more impressive when their products actually deliver on those promises. The CRM Elite awards showcase six companies that have achieved significant returns on their technology investments that have either met or surpassed their expectations.
Magazine Features,
Posted 01 Oct 2005
The CRM industry over the course of the year grappled with well-publicized mergers and acquisitions, executive turnover, and product line restructuring. Still, the industry's impact--especially in the small and medium business markets--is growing more pervasive across industries and within organizations. With an eye on ROI, companies are benefiting from lower startup costs, shorter implementation times, ease of use, and more robust analytics, from both the on-demand (hosted) delivery model and on-premise solutions. Spearheading these developments are the 2005 CRM Market Leaders--read on to see how they are driving the market and how they stack up against the competition.
Magazine Features,
Posted 01 Oct 2005
New tools help to unite unstructured data with what already is known to glean more complete views of customers.
Daily News,
Posted 28 Sep 2005
Extending its analytics portfolio may give the company more competitive weight.
Daily News,
Posted 26 Sep 2005
Relationship Manager Version 6 contains 'the three most important dimensions of customer dialogue'--relevance, timing, and significant customer offers.
Daily News,
Posted 19 Sep 2005
The new release lets all departments access data from a single SOA-based platform and lets users send single-version reports, despite geography.
Daily News,
Posted 15 Sep 2005
A matrix approach that combines customer data will forge better sales and marketing results as buying patterns emerge.
Daily News,
Posted 08 Sep 2005
The company is 'positioning' itself as offering enterprise analytics, with business functions like performance and supply chain management.
Daily News,
Posted 07 Sep 2005
Between May 2004 and June 2005 CRM magazine checked in every two to three weeks with Churchill Downs Inc. to gauge the progress of the company's multiyear, multimillion CRM initiative. Vice President of CRM and Technology Solutions Atique Shah's CRM initiative diary shed light on the ups and downs that he and his team encountered during a hectic, and ultimately winning, year one. In the course of these discussions Shah regularly mentioned CRM's warning bells, some of which sounded, some of which remained blessedly silent. We return to the site of the Kentucky Derby's parent company to examine the seven warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success.
Magazine Features,
Posted 01 Sep 2005
These five business drivers will propel real-time CRM.
Reality Check,
Posted 01 Sep 2005
Despite theft and terrorism biotechnology company Alltech retains customer data and tracks products in its supply chain.
Secret of My Success,
Posted 01 Sep 2005
CRM the Mongol way, and we ain't talkin' pencils.
Pint of View,
Posted 01 Sep 2005
"Through the call center we are able to be more precise...in the evaluation of a problem."
REAL ROI,
Posted 01 Sep 2005
Here, a guide to uncovering the bounty buried in your data warehouse.
Magazine Features,
Posted 01 Sep 2005
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