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Articles: Analytics
New data mining release offers improved functionality for a broader base of users.
Redmond's software giant acquires Norway's Fast Search & Transfer for $1.2 billion, raising questions about how the technology will affect the Web.
Companies are beginning to see the technology as an essential part of customer service strategy.
A new study by Gartner identifies the top priorities for any business trying to improve its customer service.
When it comes to profitability, high-quality data is CRM's most critical success factor.
A new Aberdeen study reveals the strategic importance of automating sales compensation management, including planning.
Email is still -- and will continue to be -- a favorite channel for marketers, according to a new report.
DMG Consulting's latest figures reflect the market's increasing profitability, especially with SMBs.
Search engine optimization can help put your Web site ahead of the pack.
Sales organizations aren't measuring what they need to measure; closed loop lead management could be the answer to multiple woes.
The "single version of the truth" is impossible without tools to ensure data quality.
The social networking company introduced a marketing plan many of its members hated -- and changed course accordingly.
Thanks to increased adoption of CRM, manufacturing is putting things together.
As unified data hubs go mainstream, here are six broad strokes to help you master the art of master data management.
Business Problem: Inability to drive a sales force's behavior, rapidly deploy new sales plans, or effectively track and pay compensation and bonuses.
Online retail satisfaction goes down, but economy and price aren't the only ones to blame.
Ventana Research delivers a pair of reports on the analytics field, both old school and new.
Email continues to play a strong role in marketing campaigns, but improvements are still in high demand.
When it comes to deploying BI in marketing, best practices can light the path to "information nirvana."
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