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Articles: Analytics
The visionaries shaping the CRM industry.
Using the new tools -- and the wisdom in the collaborative consciousness of markets -- to understand your customer.
The software-as-a-service demand generation specialist gets on the platform bandwagon, and releases a free tracking widget as well.
Improved campaign relevance will stretch your marketing budget.
Xactly launches Rewards on Salesforce.com's platform to "close the loop."
destinationCRM 2008: A roundup of our reporting during this year's conference.
destinationCRM 2008: Whether it's Web 1.0 or 2.0, sales and marketing still need to communicate.
destinationCRM 2008: A snapshot of the conference's marketing track in the last two days.
Companies, customers, and industry visionaries are honored for successes in the CRM marketplace over the previous 12 months.
destinationCRM 2008: An implementation expert lays out what businesses really need to succeed in CRM 2.0 initiatives.
destinationCRM 2008: The customer module is based on the idea that united we stand, divided we fall -- and it's what CRM has been missing.
Use "derived importance" to find out what matters most.
A new Forrester report points to more emphasis on real-time data warehousing -- and outlines five ways to go about it.
New research from Aberdeen finds unified communications is on the minds of many, but more work needs to be done to clear up misconceptions.
Integrating CRM can breathe new life into tired incentive programs.
Affiliate Summit East '08: The head of Internet marketing company Ten Golden Rules shares the top 10 online trends -- and how to make them work for you.
Affiliate Summit East '08: And 7 mistakes to avoid.
The case for performing marketing optimization.
In addition to those two vendors, Dun & Bradstreet's Purisma and Oracle UCM remain near the top of the research firm's latest report.
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