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Articles: Analytics
Search engine optimization can help put your Web site ahead of the pack.
Sales organizations aren't measuring what they need to measure; closed loop lead management could be the answer to multiple woes.
The "single version of the truth" is impossible without tools to ensure data quality.
The social networking company introduced a marketing plan many of its members hated -- and changed course accordingly.
Thanks to increased adoption of CRM, manufacturing is putting things together.
As unified data hubs go mainstream, here are six broad strokes to help you master the art of master data management.
Business Problem: Inability to drive a sales force's behavior, rapidly deploy new sales plans, or effectively track and pay compensation and bonuses.
Online retail satisfaction goes down, but economy and price aren't the only ones to blame.
Ventana Research delivers a pair of reports on the analytics field, both old school and new.
Email continues to play a strong role in marketing campaigns, but improvements are still in high demand.
When it comes to deploying BI in marketing, best practices can light the path to "information nirvana."
Strong companies get more out of business intelligence than weaker ones do.
The Compel Winter 2008 release from Centive features an interactive dashboard allowing sales pros to view their stats in one place.
With a new acquisition and fresh features, Cognos aims to improve its performance management platform.
New research identifies archiving and data protection as hot drivers of storage initiatives; EMC continues to lead in market share.
Introducing a sales automation system for the people who must actually make a product work for the customer: the sales engineer.
The move expands the telecommunications vendor's line of reporting and analytic software.
The company's acquired Witness arm launches its latest workforce optimization suite, Impact 360, stressing analytics prowess and integration.
New feature to the company's Edge series promises to address the financial concerns of midmarket companies.
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