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Articles: Analytics
Segmentation marketing must be individually relevant.
Apple's 3G update to its popular handheld has early support from big names in the industry, but little meat so far.
Making BI ridiculously obvious.
How to avoid them.
Magic Quadrant for Data Mining '08: Packaged applications are all the rage -- but as the pair atop the list remains the same, a Visionary emerges overseas.
Magic Quadrant for EMM '08: Until buyers are using EMM solutions as platforms, vendors can't be marked for their ability to deliver.
ID Analytics' new authentication solution looks to break high-cost boundaries.
The latest CRM products and partnerships from Redmond's software juggernaut have set industry tongues wagging about whether Microsoft has finally forced its way to the forefront -- or if it was ever destined to be a true leader in the first place. Plus, an exclusive interview with Microsoft Chief Executive Officer Steve Ballmer.
Better landing pages increase adoption of relevant weather-alert services.
On The Scene: Sapphire 2008 -- One analyst believes the latest from the German juggernaut propels the company squarely back into the CRM 2.0 battle.
A new report from AMR on customer management indicates double-digit market growth is here to stay, though the economy remains a concern.
A recent study from the SSPA finds "higher-than-expected" gains in customer community and wiki adoption.
The vendor's latest on-demand contact center platform underscores the importance of monitoring calls in real time.
On-demand business intelligence may make it easier to get insight whether you're big or small.
New suite of marketing solutions aims to "Simplify, Unify, [for] ROI."
Teradata's reselling of Trillium DQ offerings offers a boost in master data management for enterprises.
Magic Quadrant for Data Quality Tools '08: Business Objects, IBM, Informatica, and Harte-Hanks' Trillium Software join the SAS Institute unit in the top box.
Ventana Research's latest benchmark study lays out the difference between the two, and suggests why the "E" might have more future success than the "R."
With the launch of Salesforce Summer '08, the on-demand superstar raises the level of discussion about platform-as-a-service, partnerships, and more.
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