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Articles: Analytics
New tools help to unite unstructured data with what already is known to glean more complete views of customers.
Extending its analytics portfolio may give the company more competitive weight.
Relationship Manager Version 6 contains 'the three most important dimensions of customer dialogue'--relevance, timing, and significant customer offers.
The new release lets all departments access data from a single SOA-based platform and lets users send single-version reports, despite geography.
A matrix approach that combines customer data will forge better sales and marketing results as buying patterns emerge.
The company is 'positioning' itself as offering enterprise analytics, with business functions like performance and supply chain management.
Between May 2004 and June 2005 CRM magazine checked in every two to three weeks with Churchill Downs Inc. to gauge the progress of the company's multiyear, multimillion CRM initiative. Vice President of CRM and Technology Solutions Atique Shah's CRM initiative diary shed light on the ups and downs that he and his team encountered during a hectic, and ultimately winning, year one. In the course of these discussions Shah regularly mentioned CRM's warning bells, some of which sounded, some of which remained blessedly silent. We return to the site of the Kentucky Derby's parent company to examine the seven warning bells and to flesh out year-one lessons that will help other CRM project managers improve their odds of success.
These five business drivers will propel real-time CRM.
Despite theft and terrorism biotechnology company Alltech retains customer data and tracks products in its supply chain.
CRM the Mongol way, and we ain't talkin' pencils.
"Through the call center we are able to be more precise...in the evaluation of a problem."
Here, a guide to uncovering the bounty buried in your data warehouse.
EFM solutions are replacing the old-school method of customer feedback.
The mail and document manager's second data quality vendor acquisition may come as a surprise, and could strengthen its position while shaking up the market.
There will be a consolidation of 'redundant' IT systems by the OMB; ERP providers should tailor their solutions to meet the demands of the federal government.
Purpose-built sales management apps could solve problems, but smaller businesses haven't caught on yet.
Banks should look for warning signs and offer customer support to help prevent defaulting on payments, a survey states.
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