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Articles: Analytics
Marketing automation and knowledge management headline the company's latest list of enhancements, as well as those coming from its partners.
In a growing trend across all verticals, the latest Yankee Group study finds 50 percent of service providers cannot explain what the customer experience should be.
What can we learn from how candidates are using SMS messaging?
The multichannel communications provider's offering has the potential to accelerate adoption of hosted solutions in this space, according to an analyst.
With Web-enabled mobile devices on the rise, the company's mobile analytics will enhance its latest SiteCatalyst release.
The scope of master data management widens -- and Gartner alters its report name to reflect the change.
A new Aberdeen report says profitability is dependent on repeat buyers and a focus on lifetime customer value.
With the release of Recommendation Advisor 6.1, the company strikes a balance between human decision-making and technology.
Forrester says IT departments, not business leaders, are the ones pushing for Web 2.0 initiatives.
The vendor launches two new products for its Rave suite aimed at "true" small businesses, and hooks up with Boomi as an integration partner.
SPSS's latest release of statistics software aims to suit the novice, the expert -- and everyone in between.
Segmentation marketing must be individually relevant.
Apple's 3G update to its popular handheld has early support from big names in the industry, but little meat so far.
Making BI ridiculously obvious.
How to avoid them.
Magic Quadrant for Data Mining '08: Packaged applications are all the rage -- but as the pair atop the list remains the same, a Visionary emerges overseas.
Magic Quadrant for EMM '08: Until buyers are using EMM solutions as platforms, vendors can't be marked for their ability to deliver.
ID Analytics' new authentication solution looks to break high-cost boundaries.
The latest CRM products and partnerships from Redmond's software juggernaut have set industry tongues wagging about whether Microsoft has finally forced its way to the forefront -- or if it was ever destined to be a true leader in the first place. Plus, an exclusive interview with Microsoft Chief Executive Officer Steve Ballmer.
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