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Articles: Analytics
Forrester says business architecture is coming to the fore -- and could raise interesting questions for technology departments.
The content management provider looks to provide a more holistic Web marketing solution, according to company executives.
New research from Forrester unveils the top vendors for companies yearning to achieve experience-based differentiation.
MDM Summit '08: Vendors and customers bemoan the growing pains of master data management -- and revel in its growth spurt.
MDM Summit '08: Master data management isn't easy, but experts believe there's never been a better time to get started.
Overall, 25 percent of online visitors will click a text link first; younger consumers, however, may be more graphically inclined.
The performance management provider hopes to evolve contact centers into selling centers with its new Strategic Service Suite.
Consona Connect '08: Say goodbye to the names Knova and Onyx -- the two are joining forces under Consona CRM.
Teradata Partners '08: Regardless of what you ask, customers tend to be averse to opting in or out -- in fact, they often prefer not to opt at all.
Teradata Partners '08: With product enhancements galore, the enterprise data warehousing company kicks off its annual conference with a commitment to collective intelligence.
Are misdirected sales incentives putting your brand at risk?
This trio lets you do more for less cost.
The acquisition means a greater project portfolio management breadth for Big Red's enterprise PPM suite.
Eloqua Experience '08: Charlene Li, the co-author of "Groundswell" and former Forrester Research analyst, offers simple advice for taking on social media: Just do it.
RightNow Summit '08: Ultimate customer centricity -- the "faultless journey" -- relies on integrated multichannel communications, an Expedia executive says.
DataFlux Ideas '08: Business needs to join technology to put the "management" back in "data management."
RightNow Summit '08: CEO Greg Gianforte calls customer experience the final frontier of differentiation.
New research shows consistent disappointment with indirect methods—and explains why.
Points to consider in making the right decision.
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