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Articles: Analytics
The strength of U.S. currency depresses revenue earnings abroad, but a forecast indicates that 2010 will bring a strong turnaround.
Automation, optimization, integration -- all critical to effective marketing, and all require technological involvement. Too bad the relationship between the two still has a few bugs.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
Getting it right is a matter of methodology, not terminology.
The MDM vendor releases a new application to empower business issues with data management.
Software spending among small and midsize businesses is now expected to grow at an annual rate of 6 percent during the next five years -- with software-as-a-service leading the charge.
In the Age of the Customer, customers demand attention.
The vendor updates its software for data mining and text analytics, ditching the "Clementine" brand name for "PASW," an acronym for "predictive analytics software."
Bankers need a change in their CRM methods.
Web 2.0 Expo '09: Social media thought leaders Charlene Li, Jeremiah Owyang, and Peter Kim discuss the barriers to social media marketing, and how to encounter them without going "over capacity."
CMS Watch finds a single platform for Web content management and social software is not ready yet for the level of transparency the White House demands.
More than half of telecommunications carriers don't measure customer satisfaction when it comes to enterprise billing.
Wireless service providers aren't listening to their loudest customers
The leaders, the winners, and the honorees -- the best of the CRM service industry over the last 12 months.
Bolster loyalty from important customers, and control costs with innovative technologies.
Customer Experience Summit '09: Keynote speakers suggest utilizing the voice of the customer to forge deeper loyalty.
Focus on lead quality and refined marketing spend to get the job done.
Search Engine Strategies NYC '09: Expert panel discusses the state of search -- and what marketers and consumers can do with it.
Five questions to get to real ROI.
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