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Articles: Analytics
How United Airlines learned that customer dissatisfaction + social media = a first-class pain.
A visual depiction of the Forrester Research guidelines referred to in Ray Wang's Tipping Point column in the September 2009 issue of CRM magazine.
SpeechTEK 2009: This year's closing keynote panel examines speech solutions delivered via the software-as-a-service model.
CRM Evolution '09 — Day 2: Whether marketers are hitting an individual or an enterprise, both are consumers and, ultimately, share the mindset that "it's all about me."
SpeechTEK 2009: Instead of forcing users to navigate dozens of smartphone icons, one presenter warns, the dominant interface of the future will be voice.
SpeechTEK 2009: Presenters suggest that, even in a time of lowered budgets, it's possible to achieve implementations of high value.
SpeechTEK 2009: At CRM Evolution's sister show, a Continental Airlines executive boasts of her industry's only interactive-voice check-in.
CRM Evolution '09 — Day 2: Mobile applications are bridging the gap between sales and CRM.
Usability can be the lynchpin between failure and success.
CRM Evolution '09 — Day 1: KEYNOTE: Customers may control the conversation, but they do not control your business.
CRM Evolution '09 — Day 1: Sales and strategy luminaries offer tips for staying above ground -- and prospering -- during the downturn.
Sporting a new look and a new user interface, the marketing solutions vendor retires the Affinium name and targets the interactive marketer.
Citing customer demand and market movement, the company unveils its latest platform, promising the equivalent of a workforce optimization suite.
Companies, customers, and industry visionaries honored for successes in the CRM marketplace over the previous 12 months.
Innovation isn't slowing down as vendors meet the increasing demand to merge online and offline data.
Citing heavy demand, the research firm unveiled its first-ever evaluation of nine vendors in the rapidly maturing space.
The behavioral analytics provider boosts scalability, flexibility, and affordability with its new deployment model.
The company's Global End-User Monitor product promises to provide monitoring of all applications for end-users.
In what the company calls its biggest launch ever, Webtrends unveils Analytics 9 and acquires Widemile.
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