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Articles: Analytics
Exclusive First Look: A new Forrester Research report, due out on Wednesday, shows an industry segment lurching through a tricky middle stage, but one that will continue to blossom in coming years.
As the iPhone App Store emerges as a significant brand-building platform, the phrase "There's an app for that" has become a catchphrase for consumers and businesses alike. But is it the right place for you?
Segmentation and analytics drive revenue generation and loyalty.
Where 2.0 '09: As geolocation expands beyond mere mapping technology, location data can provide sociological insight -- but it also represents a significant risk to privacy.
The vendor's packaged solutions target three specific pain points in the contact center.
The provider of lead-generation solutions unveils Demandbase Professional 2.0 to help B2Bs target the right people at the right time.
International AAAI Conference on Weblogs and Social Media '09: Using the digital to explain the analog.
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
Content and customers come in many varieties.
Achieve your goals with econometrics and optimization models.
In an attempt to "put the caller first," the vendor makes a priority of automated systems that are easier to use, more efficient, and more effective.
Security based on voice biometrics enables companies to register the voice signatures of customers and employees.
The analysis of recorded customer interactions promises to help build better customer service strategies.
SAPPHIRE '09: Keynote addresses by several SAP executives reflect the company's desire to quickly deliver business value for companies during the downturn.
The email marketing vendor brings social capabilities to the inbox, and has reasons of its own to celebrate.
Address the mess to improve your appearance in customers' eyes.
SAPPHIRE '09: SAP co-CEO Leo Apotheker lays out his company's roadmap to navigate the economic crisis. "The only antidote to uncertainty is clarity," he says.
Analyzing the gap between what executives promise and what their companies deliver.
The three-company roll-up aims to enhance customer service by using voice-of-the-customer feedback.
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