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Articles: Analytics
Are misdirected sales incentives putting your brand at risk?
This trio lets you do more for less cost.
The acquisition means a greater project portfolio management breadth for Big Red's enterprise PPM suite.
Eloqua Experience '08: Charlene Li, the co-author of "Groundswell" and former Forrester Research analyst, offers simple advice for taking on social media: Just do it.
RightNow Summit '08: Ultimate customer centricity -- the "faultless journey" -- relies on integrated multichannel communications, an Expedia executive says.
DataFlux Ideas '08: Business needs to join technology to put the "management" back in "data management."
RightNow Summit '08: CEO Greg Gianforte calls customer experience the final frontier of differentiation.
New research shows consistent disappointment with indirect methods—and explains why.
Points to consider in making the right decision.
The research firm's debut report on this market puts Nice Systems and Verint Systems on top, and says we can expect more vendors to join the WFO party in 2009.
Success Metrics releases Birst, a software-as-a-service business intelligence package with a free entry-level offering and a surprising focus on verticals.
The unified agent desktop provider targets financial services, insurance, and retail with its latest release, Workspace 5.0.
One Unica executive (a former industry analyst) is calling the new Interactive Marketing product -- powered by Affinium 7.5 -- "the most significant release the company has made since its inception."
Business Problem: Failure to create actionable strategies from unstructured customer data.
Maximizing profit isn't about squeezing your customers dry; it's about charging them what's fair. Price optimization is no longer a chore or a secret technology—it's a competitive differentiator for those wise enough to explore it.
One "s" stands for "service"—so provide some.
Data Integration Magic Quadrant '08: Informatica and SAP-Business Objects join Big Blue as the leading integrators.
Oracle OpenWorld '08: The vendor introduces and expands Social CRM applications and an initiative to integrate social networking with CRM.
destinationCRM Exclusive: New survey data finds customer adoption is growing, but companies need to create a strategy to attract -- and keep -- loyal channel users.
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