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Articles: Analytics
Innovations help users understand customer sentiment and identify root causes. (Featured on SmartCustomerService.com.)
Medallia uses machine learning to surface themes and topics from customer feedback.
Experts emphasize that advanced technology is a tool for getting closer to the customer.
New integrations across Adobe Experience Cloud and Microsoft Dynamics 365 advance sales and marketing operations.
The enhancements aim to give companies insight into mobile app usage patterns, as well as audience preferences for content and store locations.
Talkdesk for Sales helps companies fine-tune their sales communications.
Updated analytics and business intelligence solution helps businesses find out not only what happened but why it happened.
Optimove brings its customer retention artificial intelligence engine to acquisition marketing with Optimove 6.0.
Marchex has updated its Call DNA interface to accept more inputs and feedback. (Featured on SpeechTechMag.com.)
Acxiom and Amex Advance have launched a data-driven offering that combines predictive insights with Acxiom InfoBase to increase marketing effectiveness.
DataFox's company intelligence now resides natively in Salesforce.com.
Protagonist's new suite of Narrative Analytics solutions allow companies to quantify and use consumer beliefs.
The platform aims to help organizations unify and manage customer and employee communications in one place to improve the customer experience.
With the platform, users can employ their preferred analytics tools and engines across data sources at scale.
The Apteco-artegic partnership yields an integragration between artegic's Elaine Realtime CRM automation technology for digital cross-channel dialogue marketing with Apteco's FastStats Discoverer data analysis software.
The integration aims to help companies unite online and offline customer data and feedback for a more complete view of their customers.
The upgrades aim to help companies tailor their shopping experiences to customer demands.
Organizational buy-in and journey analytics are crucial, as is this step: having a meaningful conversation with the customer.
The integration gives search marketers AI-powered data about the types of calls and callers certain keywords are driving.
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