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Articles: Analytics
adjust's solution seeks to actively prevent user acquisition fraud before it is accepted and paid for by advertisers.
Zaius' freemium behavioral marketing engine enables B2C marketers to optimize targeting on Google and Facebook.
New capability enables marketers to see real-time marketing performance from social media posts that contain photos.
The new XC Logic platform gives insights into offline and digital media.
Fuzzy Logix's flagship data analytics product, DB Lytix, is now available on Teradata Cloud.
NICE's latest VOC solution maps emotional expression to observed behaviors. (Featured on SmartCustomerService.com.)
Badgeville's MotivationMetrics platform unlocks insights in gamification, performance, and recognition.
Gravy's TruReach helps companies target predictive audiences by interests and passions, based on real-world local behaviors.
New mobile-friendly platform delivers seamless customer insights to organizations.
The integration between CSI and Clarity Connect brings complete workforce optimization capabilities for contact centers using Skype for Business. (Featured on SmartCustomerService.com.)
IOVOX's call tracking will deliver insight to Cobweb's small business customers.
As the sector's products evolve, the challenge for vendors is getting customers to bite.
Speech analytics, when combined with other analytics types, can provide real benefits in real time. (Featured on SmartCustomerService.com.)
The partnership will allow Merkle to leverage Tapad'sd Device Graph as part of its MerkleOne marketing suite.
The two companies together will use massive data scale to establish new currencies for understanding consumers' multiscreen behavior.
VisualDNA will use Crosswise's DeviceMap to increase cross-channel audience reach.
LinksWithin deepens sales prospecting and customer engagement with relationship analytics.
Lexalytics has released a version of its Semantria platform for Mac desktop computers.
The new ClientLoyalty app will be in beta testing until the end of March.
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