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Articles: Analytics
Hitwise's additions give near real time insights into web traffic throughout the day.
The acquisition brings marketing data analysis and visualization capabilities to Reimagine's portfolio.
Smart Poll combines active surveys with passive cross-device consumer behavioral measurement
The online review aggregation tool deepens customer experience insights for multilocation businesses.
Sojourn's data extraction and integration application for Oracle Marketing Cloud helps marketers perform advanced analytics and integrations.
FollowAnalytics leverages machine learning and predictive intelligence with new mobile campaign optimization suite and enhanced engagement tools.
Retail Guest Analytics provides brick-and-mortar stores with detailed information about shoppers and tools to track their movements.
Nexidia Analytics offers interaction analytics via omnichannel "listening" to know what customers and prospects are saying and then analyze those conversations to tailor experiences to their stated needs. (Featured on SmartCustomerService.com.)
All eyes will be on automation as the lines between humans and machines (and sales, service, and marketing) continue to blur. What else lies ahead?
The acquisition of Annik adds insight capabilities to LiquidHub's customer engagement platform.
Retailers gain data-driven insights to enhance their loyalty programs.
Version 10 introduces a new user interface and enhancements for developers.
Marchex Display and Video Analytics extends its metric for inbound calls to programmatic and premium video ad units.
Gravy's behavioral and intender audiences built on local event-attendances and location data are now available to The Trade Desk users.
Partnership enables marketers to tie phone calls to digital advertising campaigns.
Signum Impact identifies the ROI of marketing and sponsorship initiatives.
CallRail enhances its call analytics and marketing attribution products.
Infer further opens its partner ecosystem to include Salesforce.com's Pardot platform.
Invoca adds Watson's voice analytics to its Voice Marketing Cloud.
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