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Articles: Analytics
Lithium Technologies' new suite, launched today, looks to unite traditional CRM and the social Web.
If banks want to improve their approach to CRM, they'll first have to improve their definition of the customer.
The enterprise feedback management vendor scoops up an online-survey software player.
In a tough economy, intelligent lead generation proves its importance.
With new versions of PASW Data Collection and PASW Collaboration and Deployment Services, SPSS helps analysts and business users alike manage the voice of the customer.
Inbound marketing vendor HubSpot offers a new social media monitoring solution and gives advice to small businesses toying with Twitter.
The Harte-Hanks software division's Version 12 refreshes real-time validation capabilities, business-rules sharing, and dashboard interfaces.
The listening platform provider brings social media analysis to the CRM world.
Oracle releases financial results, announces the departure of an influential leader, and creates news around its Fusion Middleware Apps.
By integrating data collected by its recommendation-engine partners, Responsys aims to help clients deliver highly personalized emails.
New releases promise to help Coremetrics clients deliver ads of higher relevance.
Forest-product supplier Weyerhaeuser builds out its master data management strategy with Siperian.
With search-optimized customer reviews, Diapers.com increases site traffic and online sales.
New York Life streamlines its workforce, vastly improving internal metrics.
Since roadblocks on the implementation superhighway often come down to human factors, we've collected 10 of the most common and the most costly — to help you avoid them.
A variety of applications promise revenue generation and cost reduction.
Experts insist that social media is measurable—it just depends on how you define your metrics.
Three factors are combining to (finally) drive interest in mobile CRM.
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