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Articles: Analytics
A shift from managing volume to managing relationships.
The measurements you track are an indication of the customer relationships you want to have.
With incomplete information, some hazards can be deadly.
If your goal is to launch a viral campaign simply to increase your brand awareness, you're flirting with danger.
Shop.org Annual Summit '09: With 90 percent of households reporting a reduction in shopping,
Shop.org Annual Summit '09: A record number of attendees gather to learn strategies for the changing e-commerce landscape.
More retail merchants are on Facebook and Twitter than they are employing customer reviews and viral videos, according to a survey by The E-tailing Group.
Nurturing customers with analytics.
Social business solutions company adds social monitoring to its offering and aims to enable collaboration and engagement.
Survey results of more than 40,000 American households shows that technology will continue to see strong adoption in daily life.
DMG Consulting's latest study finds the contact center survey and analytics software keeps growing despite the recession.
Looking to streamline operations and reduce cost, Clearwell unveils a bolstered, fully integrated platform.
Gartner CRM Summit '09, Day 2: Analyst Gene Alvarez emphasizes the strategic importance of expanding e-commerce with the power of Web 2.0 technologies.
Gartner CRM Summit '09, Day 1: CRM analyst Michael Maoz says not only are consumers losing trust in corporations, but they are managing more aspects of the relationship.
The social media monitoring company extends its truCast Suite and segments its capabilities based on user needs.
Pundits say the $1.8 billion deal — uniting a provider of development platforms with arguably the predominant player in Web analytics — has the potential to finally make measurement a powerful aspect of interactive media.
The CRM vendor scoops up a social networking and community platform provider for $6 million to expand its social CRM offerings.
A new survey shows the importance of CRM to customer loyalty.
Aberdeen Group fleshes out the top reasons for business intelligence investments among small-to-midsize businesses.
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