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Articles: Analytics
With search-optimized customer reviews, Diapers.com increases site traffic and online sales.
New York Life streamlines its workforce, vastly improving internal metrics.
Since roadblocks on the implementation superhighway often come down to human factors, we've collected 10 of the most common and the most costly — to help you avoid them.
A variety of applications promise revenue generation and cost reduction.
Experts insist that social media is measurable—it just depends on how you define your metrics.
Three factors are combining to (finally) drive interest in mobile CRM.
Your customers are searching for you. Unfortunately, if you don't come to grips with search engine marketing, you're making it harder for them to find you.
As the higher education sector finds itself struggling under a heavy course load — short-term admissions problems made worse by a systemic financial crisis—leading-edge universities are studying up on CRM.
Social media monitoring vendor Visible Technologies launches TruReputation and expands its search reputation management offerings.
Sources say the software-as-a-service business intelligence vendor caved under tough economic conditions.
A handful of first steps for marketing campaigns that make the most of social media.
Incorporating data from Jigsaw, Demandbase, and LinkedIn, Marketo aims to empower sales with its native Force.com application.
Helpstream adds deeper integration and a bolstered best practices community with its latest release.
Merging social media monitoring with content management, the solution aims to help marketers find meaning and take action.
Envision Telephony wants to deliver a "realistic" speech analytics solution with InteractionIQ.
The successful utilization of social media by contact center agents remains several years away, according to new research from Datamonitor.
RightNow Technologies' latest release provides the company's answer to social media and customer service.
An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
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