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Articles: Analytics
Movie Web site and ticket retailer implements analytics to aid with internal reporting.
There's a lot going on inside the customer's head, whether you put it there or not. What are salespeople up against?
Automating and optimizing work processes will boost the market for the foreseeable future.
Have retailers, desperate for survival, abandoned their commitment to the customer experience?
New research points to a growing but immature market, populated with "a great mass of junior analysts who…can get quite confused about the depth of all these issues."
The billing-as-a-service provider expands its platform to include 100 features, including a new taxation module.
RightNow Technologies unveils high-security software-as-a-service capabilities compliant with the Department of Defense's standards.
The company's latest release represents "a major step" forward for its contact center solutions, according to an industry pundit.
Demonstrate the value of marketing.
With the release of Centricity 9.7, Envision Telephony extends tagging capabilities to all its customers.
With its latest edition, the software-as-a-service business intelligence vendor touts usability over features.
Protect your existing business, especially in tough times.
And it's the one thing you need to get right.
In a transaction valued at $7.4 billion, Big Red scoops up the software-and-services provider after Sun's failed negotiations with IBM.
Webtrends and Radian6 are the latest vendors to partner up for companies hoping to monitor and respond to online conversations.
Optimize sales resources through effective use of territory alignment.
The strength of U.S. currency depresses revenue earnings abroad, but a forecast indicates that 2010 will bring a strong turnaround.
Automation, optimization, integration -- all critical to effective marketing, and all require technological involvement. Too bad the relationship between the two still has a few bugs.
"What marketing really needs to be doing is driving business," says a CMO Council executive.
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